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Fordham to operate as United Sport Apparel

22 Sep '05
2 min read

Finest provider of technology-based sales and marketing systems and solutions Redi-Direct Marketing Inc, announced that Fordham Inc, one of Redi-Direct Marketing's subsidiaries announced it's rebranding. Going forward, the Company will operate as United Sport Apparel.

"This change builds upon their acquisitions this year of Hewitt Manufacturing and Gorga Athletic Wear, bringing 65-plus years of hand-crafted, quality apparel to this new name," explained James Lombard, President of Fordham Inc. "They've merged three well-known suppliers of varsity sport
jackets, specialty apparel, uniforms and lettering in the tri-state area. Rebranding as United Sport Apparel recognizes the individuality of each line within the combined company, while demonstrating the larger scope of their product offerings as well as their united approach to servicing customers' needs as they move forward."

Particularly noteworthy to the global customer base is United Sport Apparel's ability to provide individuals with product ordering capabilities over the Internet. Lombard added, "Through this combined infrastructure, they're now able to offer this technological option to all of clients. Although they've always supported an international customer base, they anticipate their business will experience further growth in both North American and international markets due to this new capability.This more accurately mirrors theglobal stance of their companion companies, StayinFront and Redi-Mail Direct Marketing."

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