Atul develops app for technical information on dyes

The mobile app, named ‘Atul oCloud’ will help customers to access the technical information of a specific product on real time basis, the company said.

The app, which is compatible with both Android and iOS platforms, was inaugurated recently by Dr GVG Rao, president, Colors Division, Atul Ltd.

Launched with an aim to provide “technical service through a mobile app”, the user-friendly tool gives 24X7 easy and quick access to technical database of dyes, and even provides recommendations on dyestuff selection.

The other features and benefits include download calibration data developed by different application techniques on various substrates for shade matching, information on product USP, and over 2500 fashion shades covering various dye classes, application methods and substrates.

App users would also be able to read/see brief description of Standard Fastness Test, electronic shade cards, technical presentations and articles, and project reports on dye application study.

“Our app has been highly appreciated for its unique user-friendly functions,” an Atul representative told Fibre2Fashion. (RKS)

Fibre2Fashion News Desk – India