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Pantone predicts colour trends for Pure London AW 19/20

10 Apr '19

3 min read

Pic: Pure London

Colour experts at Pantone Color Institute have predicted latest insights into colour trends for the season and beyond, plus an exclusive Pure London X Pantone offer for Pure London expo. At Pure London AW19/20, from July 21-23, 2019, visitors can get insights on SS20’s trends from the industry leading colour authority’s marketing director, Abigail Bruce.

SS20 season’s theme is the sea. The sea covers 70 per cent of earth’s surface but while it is vast, it’s size and surface area doesn’t overwhelm us. Instead, we find ourselves inspired by its beauty and in awe of its powers. The sea captivates our imaginations. Following in the footsteps of the bright and bold Pantone Colour of the Year, Living Coral, the colour stories shown on the fashion catwalk in London for AW19/20 offered a bright and bold take on classic AW colours. Filled with rich earthy yellows as well as deep reds and purples, AW19/20 catwalks took on a new level of nuanced complexity. Collections were imbued with a sense of sophistication and strength, bringing varied and complex combinations, all of which perfectly aligns with our society’s current emphasis on freedom and identity, according to a press release on the show.

Not to be outdone, though, neutrals still play a big role in the styles of the season. Whilst there is no “typical” colour any more, design and styling still need a foundation to build from. This is where the core neutrals come in. The ideal colours when we think about longevity and wardrobe staples, these colours transcend seasons and work just as well on their own as they do with the more complex, brighter colours also in this season.

With notions of identity expanding, designers are aiming at a broader diversity of consumers and there is a real potent mix up emerging from this new-found freedom. As part of this desire for freedom to explore and experiment with more colour, we no longer want to feel limited by traditional colour guidelines. Gender and seasonal borders continue to be non-issues when it comes to colour, and the inclusion of less typical spring/summer shades in collections make for complex and original combinations that underscore our ongoing desire to experiment with colour all year round.

Another key note for Spring/Summer 2019, we are set to see the continuous tribal behaviour we’re experiencing in our markets extend to colour palettes, each of which seem to live in a world of their own. Expect a season of colouring outside the lines, unexpected colour combinations and unusual colour stories.

In a preview of colour stories for Spring/Summer 2020, we can expect to see a range of colour from lofty pales, vibrant brights, and shimmering metallic to deep and mysterious darks; Spring/Summer 2020 is a season where colour itself is intense and complex and the use of colour in personal expression is paramount. The key is in the contrasts; there is so much more than before. And, yes, while tonal statements surely have a place, it is truly how you harmonise and cross fertilise the different colours together that tells the story for Spring/Summer 2020. (GK)

Fibre2Fashion News Desk – India

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