US company Hologenix launches pure white Celliant for fibres

24 Jun '21

2 min read

Pic: Hologenix

Hologenix has announced that its R&D team has found a way to embed its flagship product, Celliant, into fibres that allows for those fibres to be pure white. Hologenix, based in the US, produces products that energise all aspects of life. Celliant is an infrared responsive textile and an ingredient in world-class brands across multiple industries.

The company has now expanded the potential applications of Celliant to crisp white bed sheets and towels, athletic uniforms and jerseys, baby clothes, medical scrubs and more, while maintaining its well-known wellness benefits. Making pure white possible also makes delicate pastel fabrics possible, or any colour, Hologenix said in a press release.

Pure white Celliant still captures and converts body heat into infrared energy, increasing local circulation, helping regulate body temperature and promote stronger performance, faster recovery and better sleep. Pure white Celliant is also still made from ethically sourced minerals from the earth and is available in nylon, polyester and recycled polyester fibres.

“We are constantly looking for ways to improve and bring new possibilities to Celliant’s infrared wellness benefits. Pure white Celliant delivers and we are very satisfied. The ability to offer our brand partners the same natural infrared wellness we’re known for, along with the possibility of any colour fabric, including, of course, those stunning whites, is extremely fulfilling,” Seth Casden, Hologenix co-founder and CEO said in a statement.

“This new colour offering is a testament to our global team’s dedication and talent. Pure white Celliant can be embedded in nylon, polyester and recycled polyester, while still retaining the natural characteristics of the polymer,” Courtney OKeefe, chief supply chain officer said.

Fibre2Fashion News Desk (GK)

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