Home / Knowledge / News / Designer women'swear 'HARRA' sets off on a trend breaking path
Designer women'swear 'HARRA' sets off on a trend breaking path
17
Mar '09
As the name suggests 'HARRA' - “The evergreen” is an effort towards building a sustainable relationship between Hasejaa and environmental protection, both natural and sustainable. As in any human activity, we use the air, water and land around us. These are universal assets, but they are limited. They form a capital that we are borrowing from future generations. For us at Harra, this commitment implies certain duties. Protection, prudence, care are the principles that are applied in our manufacturing processes to create a fresher, better and greener environment.

Secondly, `HARRA' has been humbly saluting today's women as it believes that Women are beautiful, intelligent, smart & amazing. The fashion Designer Mr. Jai Bajaj (Managing Director – Production) of Hasejaa Group of Companies constantly believes in enhancing the virtue of beauty of Indian women by designing the best of unstitched Ethnic Ladies Dress materials.

On the occasion of celebration of the 100th anniversary of International Women's Day, Mr. Manoj Kumar Bhaskar (CEO, Harra) enthusiastically adds that “Harra admires the achievement of entire women folk of the world and `Harra' would like to portray the power of women in the modern era through its trendy designs and vibrant colours.

`Cottons' is the buzzword in today's fashion world… Because… Cotton is not only natural but hygienic also. Hence cotton is highly acclaimed by designers worldwide. Keeping in mind this trend across the world, Harra has designed all its varieties.

Through its clients and business partners, HARRA's products have actually reached U.S.A., U.K., Italy, Brazil, Russia, China and the middle-east countries. HARRA's retailers also include giants like Lifestyle, Spencers, Hypercity, Big Bazaar, Pantaloons, Central, SRS and many such large format retail Stores.

Harra's ready to stitch salwar suits blend contemporary sensibilities with traditions of excellence. Harra's designers seek to achieve a balance between the striking as well as the subtle, the graphic and colorful yet the simple. The uniqueness of their designs is that the customer can make Kurtis, Skirts, Capris, Chudidars, Wrap-On's, Pants and Indo-western wear from their dress materials. They use modern printing techniques and keep pace with the ever changing market environment. The result is over 1500 designs which are constantly being revamped also.

The complex process of retail management has been simplified and secured by a POS system which keeps every retailer connected in real time with the head office, through the internet.

A pioneer by being the only 'Branded' ready to stitch salwar suits in India, the Brand has aggressive growth oriented plans to launch another 75 Exclusive stores by the end of 2009-10. With strong presence in the western part of India, Harra is on the verge of spreading to the south, north and east of India with an image of being the 'First Branded, Reasonably priced, with fixed M.R.P., designer ladies wear'.

Harra is professionally managed by well experienced, senior management, the company has support of designers, around 250 craftsmen, and a strong marketing team of 50 people who set-up and service the outlets. Domain experts in Harra bring in rich industry experience of over 15 years by working with some of the country's leading organizations. A team of advisors having an experience of 20-30 years for growth and business diversification supports the group.



Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 29th Jun 2016

Bangladesh revises tax at source on RMG down to 0.7%

Following requests made by trade bodies, the Bangladesh government...

AEPC chairman Ashok G Rajani speaking at the press conference. Courtesy: AEPC

Apparel/Garments | On 29th Jun 2016

Apparel sector pledges Rs 623cr investment post package

The apparel sector is buoyant after the recent announcement of Rs...

Apparel/Garments | On 29th Jun 2016

India’s apparel exports may touch $20bn in FY17: CMAI

The value of clothing exports from India is likely to touch $20...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search