4th Denimsandjeans show to be held on June 8-9 in Bangalore, India

For the last three years, the pandemic has impacted numerous domains of lifestyle. Lifestyle of people changed during these years and a mix of offline and online work is now the norm. Everything that affects lifestyle changes the business. The denim industry too has felt the effect of such changes in terms of an enhanced focus on eco friendliness and comfort. This has boosted the green inputs of brands globally as well as locally and has also enabled the supply chain to create clothing which addresses the new comfort needs of the consumers. And hence the theme of the show – Greenable – focuses on these two aspects, the organisers said in a media release.

Highly esteemed mills, garment producers, wash houses, chemical and fibre companies, and technology companies will be attending the event to raise the bar for the denim industry.

The opening ceremony will take place on June 8 at 10:00 at Lalit Ashok Hotel. Opening and keynote address will be given by Dr Naresh Tyagi – chief sustainability officer of Aditya Birla Group, which has successfully achieved multiple sustainability milestones. In 2021, ABFRL ensured that 34 per cent of its energy came through renewable sources. Its 1 million square feet retail space has been certified under green building rating systems and another 2 million square feet is under certification. Additionally, 88 per cent of ABRFL’s packaging is now sustainable.

Jayanta Sanyal from RotaSpray would focus on new technologies of spray dyeing in the talk titled ‘Sustainable Denim Spray Dyeing and Finishing Technology’.

Manuj Kanchan, division director-CEA Jeanologia will throw light on changing ‘Fast fashion to Accurate Fashion’ at the session at 1.00 pm.

Cotton and other fibres have been creating havoc in the industry with their price volatility. Hence, a distinguished panel will speak on their impact on the supply chain.

‘Raw material volatility-effect on the supply chain’ will be moderated by Stefano Aldighieri (ex-design director Levis and ex-creative director 7 For all Mankind) and it will include senior executives from supply chain including Subir Mukherjee – CEO Bhaskar, Fabrizio Maggi – apparel commercial director EMEA Lycra, Bharat Desai – president raw material procurement, Alok Industries, Sartaj Singh Mehta – product director Pepe Jeans and Avinash Mane – commercial director South Asia, Lenzing. The panel will try to go deeper into the raw material issues. Visitors and exhibitors can also network with each other at casual get together organised in the evening.

On June 9, the founder of Stylumia – Ganesh Subramaniam – will speak on the issues of wastage in fashion industry and how to resolve them. Stylumia was founded with a mission of reducing wastage in the fashion and lifestyle industry. It leverages machine learning to improve product assortments, optimise inventory management, and offers the most accurate consumer-driven fashion forecast in the industry. The company has been recognised as one of the six circular change-makers by United Nations, H&M Innovations and Intellicap for making a significant contribution to sustainability. Stylumia has thus far eliminated wastage of over 60 million garments by reducing guesswork.

At 1 pm, an interesting talk will be given by Stefano Alidighieri and Sandeep Ramudamu. Their session on ‘Storytelling: Never Mind the Medium, Only Content Matters’ will speak about storytelling in the right way to bring out the message.

Dr Dilek Erik, a renowned denim expert and global marketing manager at Sharabati Denim, will speak about how the brands are changing themselves as the consumers become more conscious with her presentation on ‘How Denim Brands are Adapting to Conscious Customers’.

The event will also have a Trend Area for global denim trends under various categories of denim focus areas. After these difficult years, the organiser looks forward to having 2 full days of business, fun and creativity with colleagues from the industry.

Fibre2Fashion News Desk (KD)