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Jacket Required unveils global line-up for SS20 edition

22 Jun '19
4 min read
Pic: Jacket Required
Pic: Jacket Required

Jacket Required, the UK’s menswear and streetwear trade exhibition, has announced the international line-up for SS20 edition. To be held on July 24-25, 2019 in London, the show offers buyers an inspiring, carefully edited international line-up of contemporary menswear, breakthrough talent, selected womenswear, footwear, accessories, and lifestyle products.

Leading brands like R.M. Williams, Glacial, Yogi Footwear, TOMS, Teva, Hartford, Fj?llr?ven, Santa Cruz Skateboards, Powell Peralta, Hummel, Izipizi, Secrid, Cheaney, and Chrome Industries will be seen at the expo, according to a press release on the show.

Amongst the brands joining the Jacket Required community for the first time are pioneering and innovative backpack brand Osprey Europe, From the First premium footwear, and Orbit Key accessories. Within the recently launched Lifestyle area visitors, will discover grooming from Mr Mullans, stand-alone vegetal compositions (a sustainable alternative to bouquets and classic houseplants, halfway between the world of decoration and that of the plant) from Green Factory, and the Recycle Candle Company showing its luxury candles made from 100 per cent recycled wax collected from hotels, restaurants, churches, cathedrals, and the public, and perfumed by scents from a 200 year old French perfumery.

Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Showcasing at Jacket Required will be the brand’s new vegan shoe collection.

Clean lines, premium materials, and commitment to sustainability are the three things that sum up men’s footwear brand, Yogi Footwear. Handmade in Portugal at a specialist moccasin factory, Yogi shoes are functional, durable, comfortable, and authentic.

From its very first innovative framed backpacks and lightweight outdoor jackets, Fj?llr?ven has stayed true to its original mission of making it easier for more people to enjoy and stay comfortable in the great outdoors. Born from nothing more than a dedication to quality and a commitment to craftsmanship, the Australian company, R.M. Williams, produces its world-famous leather boots, as well as a range of clothing for men and women and is loved around the world.

This season, TOMS explore everything from soft, subdued colours and patterns informed by Japanese design to lush prints, bold colour palettes and retro-inspired elements. Innovative solutions, thoughtful design, and quality enhancing components make SS20 the most dynamic season for TOMS yet. The pursuit of a more sustainable future continues through the launch of the Earthwise Collection - earth-friendly products and processes for a more sustainable future – as well as throughout the line.

Bringing Parisienne style to American classics, Hartford collections are defined by their modern aesthetic. Founded in 1995, Loreak produces premium denim alongside a range of urban streetwear for men and women, all inspired by their surroundings and their cultures, providing a conceptual clothing line for modern life.

Atlanta Moccasin is a Portuguese-based footwear label established in 1987 and specialises in the Moccasin type of shoes. The seasonal collections consist of a variety of unique and contemporary colours. Chrome makes street-tested bags, footwear, and apparel that adapt to the changing and unpredictable nature of the city. Key products include backpacks, holdalls, cross-body bags, bum bags and luggage. Glacial is a Swedish brand born in Stockholm. With a mission to reduce the consumption of plastic bottles and believing in combining fashion with function, they have created the perfect stainless steel bottle that keeps your beverage cold for 24 hours and hot for 12 hours.

Howies is a small active clothing company based in Wales, making high quality, functional clothing for running, cycling and the outdoors since 1995. ROAV eyewear is the world’s thinnest folding frame. The unique products have been created by a team of designers, engineers and travellers from LA who have a passion for creating eyewear that you can genuinely take anywhere.

Unfeigned introduces a line of thoughtful pieces for those style savvy seekers that are willing to reshape the world with their fashion choices. Each piece is locally produced using either sustainable processes or materials. UPDFQ was founded in 2016 and since then have been trying to bring their two fundamental concepts to the realisation of their garments; simple, comfortable and of quality, enriched by particular prints which leaves the original, fantasising about the future and surrealism, without ever forgetting its country of origin, Italy.

The importance of sustainability continues for the SS20 season, with the In Talks With sessions offering a platform to discuss the key issues facing the industry while championing new trends and giving a nod to the evolution and continual reinvention of the quintessential British man and woman. (GK)

Fibre2Fashion News Desk – India

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