Textile shows Scoop London & Pure London to unite for September

30 Apr '21

3 min read

Pic: Scoop International

Leading textile shows, Scoop and Pure London, will be held together at the Old Truman Brewery in East London, from September 7-9, 2021. Scoop X Pure will also be co-located alongside the UK’s leading international fashion sourcing show, Pure Origin, bringing the entire fashion supply chain under one roof in the heart of London’s creative district.

After listening closely to exhibitor and retailer feedback, Hyve group has taken the decision to move away from Scoop and Pure London’s traditional weekend datelines for this season only. The show has been moved to a mid-week dateline to tie in with retailers’ visits to Shoreditch based showrooms, allowing them to return to their shops in time for busy weekend peak periods, according to a press release by Hyve.

Additionally, the change in date reflects the wider market, allowing those exhibitors who exhibit at international trade shows, including Who’s Next in Paris, to join the Scoop X Pure line-up. Curated by Scoop founder and MD, Karen Radley, Scoop X Pure will showcase the ‘best in show’, highlighting the most exciting collections and labels across the Scoop and Pure London rosters. Designed to offer a ‘department store’ atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international fashion designers across men’s and womenswear but will also feature a selected edit of home and lifestyle products, Hyve said.

“I am very much looking forward to welcoming our loyal visitors and exhibitors to the Old Truman Brewery this September. The Old Truman Brewery provides us with an exciting blank canvas to really bring the Scoop X Pure concept to life. What’s more, relocating to the former home of Jacket Required is a perfect way to welcome menswear labels to Scoop,” founder and managing director of Scoop, Karen Radley said in a statement.

“With wider aisles and more floorspace, we will be able to create an open environment in which social distancing is possible, whilst capturing the character of Scoop X Pure. Shoreditch is one of London’s fashion hubs, and with such a dynamic and creative atmosphere we are confident that Scoop X Pure will provide a new and exciting buying experience this season,” Pure London event director, Gloria Sandrucci said.

“Launched in 2018, the priority for Pure Origin has always been to unite the entire fashion supply chain under one roof, in order to create valuable networking and trading opportunities for both exhibitors and visitors. The co-location with Scoop X Pure at the Old Truman Brewery this season fits this purpose and solidifies Pure Origin’s position as the must-attend destination for fashion sourcing. We have really missed our community and are looking forward to welcoming back our UK and international customers to a physical event,” Pure Origin event manager, Matteo Perrone said.

Fibre2Fashion News Desk (GK)

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