Home / Knowledge / News / Textiles / Adidas announces new breed of sporting goods
Adidas announces new breed of sporting goods
26
Sep '15
Athletic footwear and apparel major Adidas has announced Sport Infinity – a research project for a new breed of sporting goods that will never be thrown away.

Instead, football creators will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D super-material. Every gram of sportswear, including the boots of Lionel Messi, will be broken down to be remoulded again in a waste-free, adhesive-free process that gives consumers more scope for personalisation than ever before, Adidas said in a press release.

The plan has received a thumbs up form four-time footballer of the year, Messi. “I am proud that adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football,” the Argentine and Barcelona striker said

Sport Infinity is a research project led by Adidas and funded by the European Commission, which brings together a variety of industry and academic experts, and combines broken-down sports products with excess materials from other industries. So the football boots of the future could contain everything from carbon used in aircraft manufacturing to fibres of the boots that scored during the World Cup.

The new super-material will make every sports fan a product designer. A pair of boots can be restyled as often as the wearer wants without worrying about waste. Whether to keep up with the latest trends or react to on-pitch needs, the football fan of the future will never wear old boots again.

“This is a game-changing development for football fans. Over the next three years, Sport Infinity aims to end the days of throwing away football boots. Instead, every pair of boots is not just recycled but reimagined to the consumer's most personal specifications,” said Gerd Manz, Vice President, Technology Innovation, Adidas.

Adidas and the European Commission kicked off the project in June 2015 together with nine other industry-leading experts. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pyrates Smart Fabrics

Textiles | On 16th Jul 2018

Spain's Pyrates Smart Fabrics targets Asia, S America

Spain-based Pyrates Smart Fabrics, whose major markets are northern...

Bangladesh to modernise 3 jute factories to boost sector

Textiles | On 16th Jul 2018

Bangladesh to modernise 3 jute factories to boost sector

The executive committee of Bangladesh’s National Economic Council...

Courtesy: Asda

Apparel/Garments | On 16th Jul 2018

J Sainsbury agrees to £3.5 bn financing for Asda merger

J Sainsbury plc has agreed for a financing package of £3.5 billion in ...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search