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Adidas announces new breed of sporting goods
Sep '15
Athletic footwear and apparel major Adidas has announced Sport Infinity – a research project for a new breed of sporting goods that will never be thrown away.

Instead, football creators will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D super-material. Every gram of sportswear, including the boots of Lionel Messi, will be broken down to be remoulded again in a waste-free, adhesive-free process that gives consumers more scope for personalisation than ever before, Adidas said in a press release.

The plan has received a thumbs up form four-time footballer of the year, Messi. “I am proud that adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football,” the Argentine and Barcelona striker said

Sport Infinity is a research project led by Adidas and funded by the European Commission, which brings together a variety of industry and academic experts, and combines broken-down sports products with excess materials from other industries. So the football boots of the future could contain everything from carbon used in aircraft manufacturing to fibres of the boots that scored during the World Cup.

The new super-material will make every sports fan a product designer. A pair of boots can be restyled as often as the wearer wants without worrying about waste. Whether to keep up with the latest trends or react to on-pitch needs, the football fan of the future will never wear old boots again.

“This is a game-changing development for football fans. Over the next three years, Sport Infinity aims to end the days of throwing away football boots. Instead, every pair of boots is not just recycled but reimagined to the consumer's most personal specifications,” said Gerd Manz, Vice President, Technology Innovation, Adidas.

Adidas and the European Commission kicked off the project in June 2015 together with nine other industry-leading experts. (SH)

Fibre2Fashion News Desk – India

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