Home / Knowledge / News / Textiles / Americhem showing new nonwovens softening additive at ITMA
Americhem showing new nonwovens softening additive at ITMA
Oct '15
Americhem Europe will introduce a new softening additive, containing hydrophilic properties under the company's Mbrace product line at ITMA 2015 in hall 8, stand F 105.

A press release stated that the product is a hydrophilic softening technology that can be used as a stand-alone masterbatch or can be combined with colour and other additives to provide a cost-effective, multi-attribute masterbatch.

“This new Mbrace product was developed specifically with the European customer in mind,” Michael Frisch, Americhem's technical director for EMEA said.

“It is fully REACH compliant and offers breakthrough hydrophilic properties that impart a softening effect on nonwovens products,” Robert Laurent, product designer (Films and Nonwovens) at Americhem added.

According to Americhem, the Mbrace hydrophilic softener is customisable, allowing nonwovens producers to set their desired softness levels.

It further added that it is ideal for any nonwoven application where softness and hydrophilicity are desired, including health and hygiene products, apparel, medical products, battings and backings, packaging and upholstery.

Mbrace is part of Americhem's larger Nvision line of masterbatches for nonwovens, featuring higher dispersion quality, unmatched color control, lower pack pressure rise and the virtual elimination of die face buildup. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Textiles | On 24th Oct 2016

ACIMIT shows sustainable technologies at ITMA Asia

ACIMIT, the Association of Italian Textile Machinery Manufacturers,...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search