Archroma to debut in ISPO keeping nature at top
Archroma, a global leader in colour and specialty chemicals, has nature in mind for its ISPO debut with a showcase of advanced innovations in active and sportswear themed around “the ingredients to enhance your gear, it’s our nature”. The company aims to bring colour and performance while minimising environmental impact in a product’s life cycle.
For everybody, inner beauty matters just as much as outer beauty. Consumers aspire to have clothing and gear that are functional, beautiful and meaningful – textiles that are made in a more sustainable and responsible way.
Under the motto “The ingredients to enhance your gear, it’s our nature”, Archroma invites visitors to discover actual solutions to achieve this aspiration across all its core areas.
Archroma strongly believes, based on its extensive experience in textile processing, that sustainability can generate innovation, performance and can even lead to cost reductions for customers. Archroma will showcase how its products and services can help visitors meet future market demands, foster future technologies and contribute to a more sustainable textile industry.
The company will display solutions ranging from high-fast dyes Foron S-WF, Nylosan S, Printofix TF, Drimaren HF, and the new-in-range Foron S luminous dyes, to EarthColors nature inspired biomass-waste based dyes, supported by its Colour Atlas.
There will be thermo-control and protection solutions to help make gear more resistant to extreme weather conditions from heatwaves to rain pours, such as coldblack, HyDry, Smartrepel Hydro, Appretan S and Sanitized. Care effects solutions are meant to bring softness and comfort to gear whilst looking good at all times. Siligen, Solusoft, Ceralube and Arkofix are the examples.
Archroma will also demonstrate to ISPO visitors how its One Way Process Simulator allows brands, retailers and textile manufacturers to take sustainability to a whole new level. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma will have four experiential spotlight areas.
There will be spotlight on EarthColours, a range of products created from agricultural and herbal waste and embracing the latest in communication technology to enable transparency and traceability through the supply chain to consumers – from nature to fashion. Archroma's EarthColours have been selected for the ISPO Textrends Forum for Fall/Winter 2019/20, Eco Era category, by an independent jury of textile experts. The ISPO Textrends Eco Era features innovations with a strong sustainability element.
Another spotlight will feature Smartrepel Hydro, a nature-friendlier protection agent based on distinctive micro-encapsulated, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles. Archroma will introduce its brand new Smartrepel Hydro AM, a “universal” addition to the range allowing seamless application on all fibres with the same high level of performance as the rest of the Smartrepel technology.
Archroma will introduce for the first time to ISPO visitors a new active-odour-control technology for polyester textiles, Sanitized Odoractiv, to prevent the formation of odours and in particular the persistent smell (permastink) heavily criticised by consumers. This technology has been awarded the Swiss Technology Award.
The Colour Atlas, a physical and online colour library system comprising over 4300 colour references, will comprise another spotlight area.
Archroma is sponsoring the ISPO Academy Masterclass, which will gather about 30 young designers selected from the best design schools and universities around the world to participate in an exclusive training programme. Participants will utilise the Colour Atlas by Archroma to prepare their work and presentations at ISPO.
Easy-to-use Outdoor Solution Navigator touchscreens will also be available at the booth to encourage visitors to explore their ideas and uncover new ways to enhance their gear sustainably.
“Archroma helps active and sportswear brands and producers bring ideas to life and develop collections with a soul. We are 100 per cent committed to a more sustainable textile industry and this will be evident through the innovations and solutions we’ll present on our ISPO debut. We are really looking forward to being a part of the discussions, and helping visitors to unlock their creativity with new possibilities for enhancing their gear,” comments Nuria Estape, head of Marketing and Promotion for Archroma’s Brand and Performance Textile Specialties business. (SV)
Fibre2Fashion News Desk – India