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Asahi Kasei to celebrate anniversary of Roica at Interfiliere
08
Jul '16
At the Interfiliere trade show, which runs from July 9-11, Asahi Kasei will hold a celebration party at its booth on July 10 at 7.30 pm for its fibre brand Roica.

Roica celebrates its 10th anniversary of innovative development in Germany and its 45th anniversary of experience in the textiles industry as a whole.

At Interfilere, the Japanese company is presenting three families of Roica, namely; Roica Contour, Roica Colour Perfect and Roica Eco-Smart.

These are being shown through 13 of its partners like, Penn, Inplet, Piave Maitex, Maglificio Ripa, Brugnoli, Iluna Group, Tessitura Colombo, Dresdner, Lauma, Boos & Arula, Taubert, TVB, Sitip and Schoeller.

Roica and its sister brand, Cupro have also signed a partnership with Intima Media Group. Both brands join the program for the 2017 season, in support of the Stelle dell'Intimo awards in Italy, and the Top 100 Meilleurs Boutiques de France in France.

According to Asahi Kasei, these are perfect platforms to promote premium materials that are truly innovative, and together represent real excellence for intimates, swimwear and hosiery.

“It will also create new links with top brands focusing on quality, innovation and research, all designed to attract the modern consumer and the best qualified media,” the company added. (AR)

Fibre2fashion News Desk - India

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