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Birlas' mega plan to boost womenswear exports
Jan '16
In an effort to reach out directly to womenswear exporters and international brands, the $41 billion Aditya Birla Group, the world's largest viscose staple fibre (VSF) manufacturer, is creating a one-stop platform for fabric-makers.

Driven by the group's fibre business arm Birla Cellulose, the exercise is an expansion of its ongoing Liva Accredited Partners Forum (LAPF) initiative to aggregate the top talent in fabrics industry.

At a mega event in Delhi-NCR on January 8, which is being held in collaboration with the Society of Noida Apparel Export Cluster, Birla Cellulose would bring together LAPF partners and international brands, Manohar Samuel, the company's President for Marketing and Business Development, told PTI.

The initiative is part of the group's ongoing efforts to nurture various textile value chain partners in the garment export sector, amid falling garment exports from the country in comparison to exports from China and other South Asian garment producers.

Samuel said around 40 LAPF partners would be attending the event and showcase their innovative products to over 160 garment exporters, including global brands like Marks & Spencer, Macy's, and GAP, apart from domestic players like Shahi Exports, Orient Craft, Pearl Global and Richa & Co.

Leading global buying-houses such as Triburg, Impulse, Li Fung, and Asmara, and domestic brands such as Biba and ITC are also attending the event, he said.

The Noida leg is the third in the LAPF series. The first two conclaves were held in Jaipr and Coimbatore in August and December 2015.

Leading domestic brands like Pantaloons, Van Heusen, Allen Solly, People, Global Desi, Lifestyle, Melange, Shoppers Stop, Reliance Trends, Wills Lifestyle, Desi Belle Chemistry, 109F, Fusion Beats, FBB and Max use Liva-branded fabric, Samuel said. Birla Cellulose enjoys 93 per cent share of the global VSF industry.

Of the overall garment exports of around $13.3 billion, women's wear market constitutes 80 per cent. Out of this, man-made cellulose fibre-based garments constituted $1.85 billion during the January-September 2015 period.

During this period, the total textile exports inched up 3.6 per cent, while man-made cellulose-based garments exports rose 34.5 per cent, according to industry data. (SH)

Fibre2Fashion News Desk - India

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