Home / Knowledge / News / Textiles / BWMB unveils British Wool Premium Label Partnership
BWMB unveils British Wool Premium Label Partnership
25
Jul '16
The British Wool Marketing Board (BWMB) has unveiled the British Wool Premium Label Partnership with manufacturers, who want to promote a higher content of British grown wool in their carpets, rugs, etc.

“This allows quality manufacturers a chance to influence how much wool of genuine British origin is used in the blend of their ranges,” BWMB said.

“We have had growing interest from textile manufacturers for a higher specification label that promotes quality fibre content, particularly in carpet and mattresses,” Tim Booth, marketing manager at BWMB said.

“These new labels and the Premium label partnership will encourage more to follow suit, while the added value to the consumer is that, this will be a great investment with superior performance,” he added.

A new label, the Gold British Wool label and a pre-existing label, the Platinum label have been included in the new Premium Label Partnership.

The labels have been created to clearly define a higher level of British wool content within product, 70 per cent within the wool blend in the case of the Gold label and 100 per cent in the case of Platinum.

The Premium Label Partnership defines that the manufacturer is responsible for ensuring the content is sourced and verified according to the criteria that is set-out by the BWMB.

BWMB audits the chain and the product is awarded the label, only if the strict content values of the specific label meet the standards. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search