BWMB unveils British Wool Premium Label Partnership

25 Jul '16

2 min read

The British Wool Marketing Board (BWMB) has unveiled the British Wool Premium Label Partnership with manufacturers, who want to promote a higher content of British grown wool in their carpets, rugs, etc.

“This allows quality manufacturers a chance to influence how much wool of genuine British origin is used in the blend of their ranges,” BWMB said.

“We have had growing interest from textile manufacturers for a higher specification label that promotes quality fibre content, particularly in carpet and mattresses,” Tim Booth, marketing manager at BWMB said.

“These new labels and the Premium label partnership will encourage more to follow suit, while the added value to the consumer is that, this will be a great investment with superior performance,” he added.

A new label, the Gold British Wool label and a pre-existing label, the Platinum label have been included in the new Premium Label Partnership.

The labels have been created to clearly define a higher level of British wool content within product, 70 per cent within the wool blend in the case of the Gold label and 100 per cent in the case of Platinum.

The Premium Label Partnership defines that the manufacturer is responsible for ensuring the content is sourced and verified according to the criteria that is set-out by the BWMB.

BWMB audits the chain and the product is awarded the label, only if the strict content values of the specific label meet the standards. (AR)

Fibre2fashion News Desk - India

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