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California legislature declares denim as state fabric
03
Sep '16
The legislature of California has passed a bill to declare denim as the official fabric of the state. The assembly approved the bill with 59 votes in its favour and 3 against it. According to the bill, the reason behind this proposal is the interwoven history of the fabric and the state. Denim is said to have been a part of California's history since 1850s.

This bill was sponsored by Marc Levine, Democrat assembly member from California. Denim jeans were invented during the Gold Rush Era in San Francisco, a city in the northern region of California, according to the bill.

“Today, California is responsible for about 75 percent of the premium denim jeans sold throughout the world. The industry employs more than 200,000 people in southern California alone, making it the largest fashion manufacturing hub in the United States. Denim jeans can be found in the wardrobes of 96 per cent of American consumers who, on average, own seven pairs. Denim jeans represent an estimated $60 billion global market for retailers,” reads the AB 501 bill. (KD)

Fibre2Fashion News Desk – India

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