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CBME to open with 3,952 local & international brands
Jul '17
Courtesy: CBME
Courtesy: CBME
The 17th Shanghai International Children Baby and Maternity Products Industry Expo (CBME China 2017) is expected to host 3,900 local and international brands, which will be held in Shanghai from July 19-21. The event will feature 2,662 local and international exhibitors, showcasing 3,952 brands in an exhibition space measuring 239,732 square metres.

CBME China 2017 is the one-stop trade fair for child, baby and maternity products and services. New zones with broadened product coverage will be set up to address shifting consumer needs. The fair will feature 10 international and regional pavilions from Australia, France, Hong Kong, Japan, Korea, North America, Singapore, Spain, Taiwan, and UK. CBME China helps more international brands enter China, providing consumers with more product and brand options and variety. This is in line with the 'Bring in, Take out' strategy wherein international brands can enter China market and Chinese brands and products get international exposure.

Cool Kids Fashion Shanghai 2017 will showcase over 95 kids fashion brands from 16 countries and regions. Event highlights include kids fashion design contest/gallery, trend forums, kids fashion shows and more.

The CBME Product Design Contest 2017 will be held to provide aspiring inventors and designers a venue to showcase their designs and find potential partners to bring their works from the drawing board to production. This year, the contest received 620 entries. The Kids Fashion Design Contest 2017 aims to bring kids fashion design and aspiring designers to the spotlight. 1,241 aspiring designers from all over the world have submitted their works for this year’s contest.

As the industry’s most anticipated awards, CBME AWARDS 2017 brings renowned experts, industry leaders and media together. Short-listed entries will be on display at the CBME Awards Gallery. These entries have been hand-picked and deliberated by a '100-judge expert panel'. These awards aim to recognise the companies and individuals who have contributed to the advancement of the industry in China and across the world. Awards include 'Influential Brand of the Year Award', 'Innovative Products Award', 'Baby Product Retailer of the Year Award', 'Baby Product Regional Retailer of the Year Award', 'Entrepreneur of the Year Award' and 'Lifetime Achievement Award'.

CBME China recognises design excellence, creativity, innovation and safety. CBME Innovative Product Awards Gallery will showcase 64 finalists and patent products will be showcased in Hall 1.

Additionally, CBME China Industry Summits and Seminars 2017 will be held on the theme 'Sustainable Profitability is the New Gold'. Twenty two industry experts will discuss the trends affecting China’s changing baby products market industry, consumer behaviour changes, best practices for e-commerce, staff retention, new strategies for traditional retailers, retail store operation optimisation and more.

Best Baby Store Sales Contest Awards aims to aid baby product stores to increase customer retention rate and sales revenue through well-trained sales personnel. A series of business matching sessions have also been organised with local and international visitors including retailers, distributors, e-commerce companies, supermarkets/ hypermarkets, department stores, commercial real estate, and more will be made. (KD)

Fibre2Fashion News Desk – India

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