Home / Knowledge / News / Textiles / CCI & Chinese and Western design masters unveil new fashion
CCI & Chinese and Western design masters unveil new fashion
Apr '18
CCI & Chinese and Western design masters unveil new fashion
It was a rare West-East fusion as denim maestros Adriano Goldschmied and Chen Wen were roped in by CCI (Cotton Council International), the global marketing arm of the US cotton industry, to use sustainable US cotton fibre for the launch of the 2018-19 Autumn/Winter denim fashion collection at the China International Fashion Week in Beijing, March 28.

The denim fashion show created a unique kaleidoscope of expression in fabric and denim design by combining today’s fashion trends with US cotton-rich knitted fabric and woven denim fabrics from Heng Liang and Advance Denim, two leading denim fabric manufacturers in China, with the technological innovation of SolucellAir and traditional Chinese Miao embroidery.

As a chief designer of the collection, Chen Wen integrated the beauty of his paintings and traditional Miao embroidery into denim design, and his passionate strokes and colors infused a new vitality into the garments.

Through ‘Life Meets Art’, ‘East Meets West’, and ‘Technology Meets Fashion’, the collection interpreted passion and inspiration and showcased new highlights of denim garments integrating Chinese and Western elements.

Nearly 400 guests attended the runway show, including Cotton USA licensees, governmental officials, students from textile universities, and key mainstream and trade media.

Adriano Goldschmied said, “This was my first time attending China International Fashion Week and I am honoured to work with Chen Wen in this runway show to make traditional denim more fashionable and functional by adopting technological innovation and eastern and western design concepts.”

Karin Malmstrom, director of China and Northeast Asia for CCI said, “This denim fashion show represented a grand gathering of fashion creativity and technological innovation promoting quality and sustainable US cotton fibre. At Cotton USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations.”

Wen said, “This platform not only promoted close collaboration between upstream manufacturers with fashion designers, but also showcased denim fashion that combines art, technology and innovation through the creativity of designers.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search