Home / Knowledge / News / Textiles / CCI & Chinese and Western design masters unveil new fashion
CCI & Chinese and Western design masters unveil new fashion
02
Apr '18
CCI & Chinese and Western design masters unveil new fashion
It was a rare West-East fusion as denim maestros Adriano Goldschmied and Chen Wen were roped in by CCI (Cotton Council International), the global marketing arm of the US cotton industry, to use sustainable US cotton fibre for the launch of the 2018-19 Autumn/Winter denim fashion collection at the China International Fashion Week in Beijing, March 28.

The denim fashion show created a unique kaleidoscope of expression in fabric and denim design by combining today’s fashion trends with US cotton-rich knitted fabric and woven denim fabrics from Heng Liang and Advance Denim, two leading denim fabric manufacturers in China, with the technological innovation of SolucellAir and traditional Chinese Miao embroidery.

As a chief designer of the collection, Chen Wen integrated the beauty of his paintings and traditional Miao embroidery into denim design, and his passionate strokes and colors infused a new vitality into the garments.

Through ‘Life Meets Art’, ‘East Meets West’, and ‘Technology Meets Fashion’, the collection interpreted passion and inspiration and showcased new highlights of denim garments integrating Chinese and Western elements.

Nearly 400 guests attended the runway show, including Cotton USA licensees, governmental officials, students from textile universities, and key mainstream and trade media.

Adriano Goldschmied said, “This was my first time attending China International Fashion Week and I am honoured to work with Chen Wen in this runway show to make traditional denim more fashionable and functional by adopting technological innovation and eastern and western design concepts.”

Karin Malmstrom, director of China and Northeast Asia for CCI said, “This denim fashion show represented a grand gathering of fashion creativity and technological innovation promoting quality and sustainable US cotton fibre. At Cotton USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations.”

Wen said, “This platform not only promoted close collaboration between upstream manufacturers with fashion designers, but also showcased denim fashion that combines art, technology and innovation through the creativity of designers.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search