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Chinese brand Cleanliness launches antimicrobial products with Amicor

17 Jun '21
2 min read
Pic: Thai Acrylic Fibre
Pic: Thai Acrylic Fibre

Cleanliness, a new brand under Shadong Cleanliness Bio-technology, has launched antimicrobial home textile products using Amicor fibre. Amicor is a specialty anti-microbial fibre from Thai Acrylic Fibre (Aditya Birla Group) which has been tested against SARS-Cov-2 virus proving to reduce infective virus particles 99 per cent in only 18 seconds.
 
“The world is facing an unprecedented crisis with Covid-19 resulting in people being forced to spend a lot of time at home and sleep in their own beds every night. Infrequent cleaning of bedsheets and pillowcases result in a good habitat for bacteria, fungi and viruses that could lead to a whole host of health problems. Not only do we care about hygiene in the bedroom, but we also care about our consumers’ sleep hygiene. We are committed to innovate our products using Amicor fibre that comes with antimicrobial, antifungal and antiviral capabilities to provide our consumers with assurance of optimal freshness and hygiene for our home textile products,” Bi, a Cleanliness spokesman, said in a press release.
 
“There is a sudden rise in demand for fabrics with antimicrobial properties that prevent the growth of virus or bacteria due to Covid-19 pandemic, we are excited to be part of Cleanliness home textile products. We are confident that, with the proven performance of Amicor against a vast array of bacteria, viruses and fungi, it can bring a lot of value in towards wellness and improving the hygiene in home textile products,” Ashwini Chotani, chief marketing officer at Thai Acrylic Fibre said.
 
Cleanliness is a new brand established in 2019 under the company called Shadong Cleanliness Bio-technology which is currently selling on online marketing places like Taobao and Alibaba. The brand focuses on research and development of antimicrobial products along with the concepts of health promotion.

Fibre2Fashion News Desk (JL)

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