Home / Knowledge / News / Textiles / Cordura & Carhartt show durable workwear in series video
Cordura & Carhartt show durable workwear in series video
Jul '17
Invista’s Cordura brand and Carhartt, a premium workwear brand known for making authentic products for hardworking people, are celebrating their history of collaboration with the next generation of durable workwear in their new “Meet the Maker” series video and the launch of the limited edition of Carhartt Chore Coat made with Cordura fabric.

The “Meet the Maker” episode takes viewers on a journey behind-the-scenes through the Carhartt of today and past decades, including an archival piece dating back to the 1800s. It also debuts a limited-edition Multicam Black camo print version of the legendary, fit-for-anything, Carhartt Chore Coat, built with the long-lasting durability of Cordura fabric.

First produced in 1917, Carhartt’s legendary Chore Coat is reimagined in honour of both its 100th anniversary and in celebration of the 50th Anniversary of the Cordura brand.

Deb Ferraro, vice president of product development at Carhartt said, “Cordura fabrics have long played an important role in the makeup of Carhartt’s most durable products. Both brands are actively building upon a relationship that spans nearly two decades, and our collaboration is a testament to two rugged brands who together create enduring products for hardworking people. Both brands are known for their durability, which is why Cordura brand will be a great partner as we continue to create the workwear of the future.”

Cindy McNaull, global Cordura brand and marketing director said, “As part of our 50th anniversary celebration and fundamental to our exciting new brand positioning, we knew Carhartt was one of our collaborative partners that truly represents what it means to Live Durable. Working with Carhartt in our latest “Meet the Maker” series video and collection represents not only our heritage, but our commitment to durable innovation for the workplace of today and tomorrow.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

GST Council allows ITC refund to fabrics

Textiles | On 23rd Jul 2018

GST Council allows ITC refund to fabrics

The Goods and Services Tax (GST) Council at its 28th meeting held...

GST slashed on Chenille fabrics, knitted cap to 5%

Textiles | On 23rd Jul 2018

GST slashed on Chenille fabrics, knitted cap to 5%

The Goods and Services Tax (GST) on Chenille fabrics and other...

Courtesy: Pixabay

Textiles | On 23rd Jul 2018

Pakistan's textile exports up 8.67% in 2017-18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search