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Cordura fabric wins Senken Synthetic Fibre Award
28
Mar '18
Courtesy: Senken
Courtesy: Senken
Invista’s Cordura brand has been recognised at the 48th annual Senken Synthetic Awards ceremony in Japan with it’s first-ever Senken Synthetic Fibre Award. Offering best-in-class fabric durability and performance, Cordura has been working with top Japanese brands to help deliver a broad range of products featuring durable Cordura fabric technologies.

The Senken Synthetic Awards is an annual ceremony held by Japanese fashion publication, Senken Shimbun. The ceremony recognises excellence in technological development, materials, and marketing efforts in the synthetic fibres and fabrics industry.

Originally used by specialist designer brands in Japan as a long-lasting solution for a range of urban and outdoor bag and pack styles, a broader portfolio of technical Cordura fabrics such as Cordura Combat Wool (nylon/wool blends), Cordura Denim, and Cordura 4Ever knits (nylon/cotton blends) are increasingly being incorporated into performance apparel, work, and lifestyle footwear applications where durability is valued.

Koji Sasaki, president at Senken Shimbun said, “Since 2015, a wide variety of fashion meets function Cordura fabric technologies including Cordura Denim and Combat Wool have been introduced into the Japanese marketplace, all of which bring a special advancement to our products. Fabric technologies such as those developed by Cordura brand offer stylish, versatile durability that you cannot easily find from other textile sources.”

Anthony Green, global Cordura brand business director said, “The Cordura brand has a rich history in Japan, especially in the bag and pack segment where the heritage, durability, and functional performance of Cordura fabrics are valued. We are incredibly honoured to be a part of many well-known and high-quality products designed in the region and to be awarded the prestigious Senken Synthetic Fibre Award for the first time.” (GK)

Fibre2Fashion News Desk – India


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