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COTTON USA hosts farm-to-closet booth at Colombian mall
Sep '17
Courtesy: Cotton USA
Courtesy: Cotton USA
COTTON USA, which promotes US cotton fibre and cotton products, recently held a farm-to-closet booth at Gran Estacion shopping mall in Colombia, to show consumers the story of their cotton clothing from farm to closet for the value for US cotton. The one-day activity impacted a total 18,210 consumers, achieving $125,030 in earned advertising value.

At the booth, the staff welcomed visitors by explaining how US farmers use precision agriculture to produce sustainable cotton, and then guided visitors along a pathway through a mock cotton field up to the final garment section. At the end of the tour, consumers received cotton candy and discount vouchers donated by COTTON USA-licensed brands.

COTTON USA also showcased licensed US cotton-rich garments, motivating consumers to prefer these brands based on their US cotton content. Consumers were able to touch and feel cotton yarns, fabrics, and garments from the following Cotton USA licensees Colhilados, Fabricato, Pizantex, Coltejer, Baby Fresh, Gef, Koaj, Marithé Et François Girbaud, New Project, and Punto Blanco. (GK)

Fibre2Fashion News Desk – India

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