Home / Knowledge / News / Textiles / COTTON USA hosts farm-to-closet booth at Colombian mall
COTTON USA hosts farm-to-closet booth at Colombian mall
04
Sep '17
Courtesy: Cotton USA
Courtesy: Cotton USA
COTTON USA, which promotes US cotton fibre and cotton products, recently held a farm-to-closet booth at Gran Estacion shopping mall in Colombia, to show consumers the story of their cotton clothing from farm to closet for the value for US cotton. The one-day activity impacted a total 18,210 consumers, achieving $125,030 in earned advertising value.

At the booth, the staff welcomed visitors by explaining how US farmers use precision agriculture to produce sustainable cotton, and then guided visitors along a pathway through a mock cotton field up to the final garment section. At the end of the tour, consumers received cotton candy and discount vouchers donated by COTTON USA-licensed brands.

COTTON USA also showcased licensed US cotton-rich garments, motivating consumers to prefer these brands based on their US cotton content. Consumers were able to touch and feel cotton yarns, fabrics, and garments from the following Cotton USA licensees Colhilados, Fabricato, Pizantex, Coltejer, Baby Fresh, Gef, Koaj, Marithé Et François Girbaud, New Project, and Punto Blanco. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Top 15 US fashion brands are collectively worth $70 bn

Fashion | On 22nd Jul 2018

Top 15 US fashion brands are collectively worth $70 bn

The top 15 American fashion brands are collectively worth close to...

Courtesy: Covestro

Textiles | On 22nd Jul 2018

Covestro's new products for waterproof textile coating

Covestro, which is among the largest polymer companies, has unveiled...

Evogene, IMAmt to work together in insect resistance

Textiles | On 22nd Jul 2018

Evogene, IMAmt to work together in insect resistance

Evogene, a leading biotechnology company developing novel products...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search