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COTTON USA to participate in Heimtextil 2016
04
Jan '16
With the claims of “quality, purity and responsibility”, cotton usa is putting responsible cotton cultivation in the United States at the centre of its trade fair message for Heimtextil 2016, thereby showing its support for manufacturers and retailers, helping them in their quest to offer responsibly-produced products. At the COTTON USA booth in hall 8.0/H60, the trade can gather information on the global cotton market and responsibly-produced US cotton, as well as find out how the CottonLEADS® program helps to identify suppliers using US cotton, ensuring they take the first decisive step towards a sustainable supply chain.
 
As a global brand for high-quality cotton products, COTTON USA stands for the most important natural fibre – namely cotton – which is one of the most environmentally-friendly and socially-compatible fibres in the global market. 
 
Responsibly-produced US cotton provides necessary sustainability throughout the entire supply chain. Sustainable agricultural practices have been used in the United States for more than 30 years. Such practices seek to preserve land for future generations, and to continually support environmentally-friendly and energy-conscious production. Since cotton in the United States is aligned with other food crops, there are extensive, binding federal regulations that must be followed in cotton production. Consequently, the United States is one of the leading countries producing responsible cotton today. In addition, research findings and best practices are shared internationally to continuously optimise cotton sustainable cultivation worldwide.
 
The industry and trade both face increasing challenges of transparency in the supply chain. To meet such a challenge, after ginning and classification, US cotton bales are assigned barcodes and sold worldwide. The PBI system, developed to identify bales in the United States, ensures the traceability of each bale from the textile mill to the cotton gin – to create transparency in the entire supply chain. The COTTON USA quality brand stands for innovative, advanced, environmentally-friendly and socially-conscious cotton cultivation and processing technology as well as unique, quality-oriented classification and control of all US cotton fibres. 
 

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