Home / Knowledge / News / Textiles / Creativity reigns at Pure London
Creativity reigns at Pure London
Feb '18
Courtesy: Pure London
Courtesy: Pure London
Creativity reigned at the recently concluded Pure London, UK’s leading trade fashion buying event, with a celebration of global fashion while the key takeaways included sustainability, experimentation, personalisation, collaboration and newness. Pure London provided an arena for networking which lead to creative and exciting collaborations.

Buyers from stores and e-tailers including M&S, ASOS, Topshop, Choice, Fred Funk, Net-a- Porter, Fenwick, H&M, Next, Maureen Cookson, Pamela Shiffer, and The Dressing Room exhibited their creations at the three-day fashion event that ended on February 13. "Brands make a huge effort to wow their buyers and their efforts have a massive impact on how the show looks and feels. We want take this opportunity to applaud your creativity and celebrate your amazing efforts," Julie Driscoll, managing director of Pure London said.

Newly launched sourcing and manufacturing sector Origin had a high turnout from buyers from Burberry, Tesco, Sainsbury’s, Harvey Nichols and visitors raved about the educational content programme delivering key insights and driving the future agenda for fashion. Moreover, panel discussions were also held on sustainability.

Orders in large number were placed from stores across UK and countries including UAE, Qatar, Bahrain, Lebanon, Australia, Belgium, Brazil, France, Germany, Turkey, US, and Ireland. "Pure London is a great order writing show for us. We’ve seen a good mix of UK and international buyers and the energy in the Spirit section is high," said Rishi Som of Urban Bliss, one of the exhibitors.

The fashion event was an opportunity to discover the best in new and exclusive brands showcasing the latest trends and movements for AW18/19. "I’ve been coming to Pure for 5 years and we’re after newness, emerging brands and exciting product that sets our boutique apart from others. Pure is essential for our buying calendar," said an exhibitor, Amy Cook from Eighty Seven in Melbourne Derbyshire.

The next edition of Pure London and Pure Origin is scheduled to be held during July 22–24, 2018. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Courtesy: Pexels

Textiles | On 22nd Jun 2018

Pakistan's textile exports up 9.82% in July-May FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Indian textile value chain

'One nation, one tax' is a great concept

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search