Home / Knowledge / News / Textiles / Debenhams unveils 'Redesigned' strategy for efficiency
Debenhams unveils 'Redesigned' strategy for efficiency
25
Apr '17
Debenhams plc, a British multinational retailer, has unveiled a new strategy, 'Redesigned', aimed to drive efficiency by simplifying and focusing on business and deliver growth by becoming a destination, digital and different. The company's gross transaction value (GTV) went up 2.9% to £1,676 for the 26 weeks to March 4, 2017, said in its interim results.

During the review, it was identified that the company should increase frequency of visit both on and offline as leveraging existing assets, including good stores in strong locations; leading market positions in key product categories; and profitable and growing international business. It should become a destination for 'Social Shopping' and offer exciting new products, services and experiences, as well as building on category strengths. In order to increase the efficiency, the company should test new concepts and formats for stronger and more relevant brand and category presentation and also evaluate store and brand portfolio.

The financial result of the company showcased that the Group's revenue increased by 1.8% to £1,351.1 million. Online sales grew 14.6% for the half year. GTV for the UK segment increased by 0.6% to £1,344.7 million and reported revenue reduced by 0.3% to £1,106.3 million. The GTV growth was a result of continued online sales growth which contributed to a strong Christmas period. In the International segment gross transaction value of £331.8 million was 13.6% higher than last year and reported revenue increased by 12.6% to £244.8 million.

"Our customers are changing the way they shop and we are changing too. Shopping with Debenhams should be effortless, reliable and fun whichever channel our customers use. We will be a destination for 'Social Shopping' with mobile the unifying platform for interacting with our customers. If we deliver differentiated and distinctive brands, services and experiences both online and in stores, our customers will visit us more frequently and, having simplified our operations to make us more efficient, we will be able to serve them better and make better use of our resources," Sergio Bucher, chief executive of Debenhams, said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search