The digital project is an amalgamation of real estate and digital space. It is a unique concept that introduces digital malls with digital shops where an individual can buy, sell and rent, and provides customers a convenient and trustworthy online shopping experience. It also enables Indian retailers of all sizes a robust and scalable platform to sell their products online.

It will bring together the best of offline and online worlds, the shopping experience of an offline mall where brands have dedicated shops and convenience of online shopping where there is unlimited selection and benefit of buying anytime, anywhere.

"The combined effect of digital technologies is dramatically changing our leadership responsibilities, whether in politics, professionals in business, teachers in school or parents raising children. Retail leaders say a shopping platform that allows customers to feel their virtually physical presence inside a mall for shopping and entertainment, that too, using mobiles or laptops from within the confines of their comfortable homes or offices is the next big revolution for online shoppers," Mehra said in a press release.

The digital mall experience will make the shopper almost feel the interiors inside the mall. Shoppers will be able to enjoy once the mall is open for customers.  The digital mall will help customers choose from a variety of products of better quality than ever before, thus making customers spend far less time and effort to get what they desire.

At Digital Mall of India, the vendors will have offline presence in the city to integrate their offline store to their shop. Based on the zero commission model, it is a great opportunity for retail brands to take on the e-commerce giants who are faceless entities on the internet. (RR)

Fibre2Fashion News Desk – India