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Eastman unveils new cellulosic yarn brand at Interfilière
27
Jan '17
Courtesy: Eastman Chemical Company
Courtesy: Eastman Chemical Company
Jos Berry, founder and CEO of Concepts Paris, highlighted the new cellulosic yarn brand Naia from Eastman Chemical Company, at the intimate apparel fair Interfilière that was recently held in Paris. The company unveiled its cellulosic yarn brand story and knit collection at Whisperings, a walk-through experience and trends project that was hosted by Berry.

As an event that coincides with the growing demand for materials originating from sustainable sources, the unveiling of Naia from Eastman represents an opportunity for brands and mills to innovate with a fresh yet proven cellulosic material.

Made from wood pulp derived exclusively from sustainably managed and certified forests, Eastman Naia cellulosic yarn is a poised, new reflection of a long-standing fibre that enables luxurious, comfortable and easy-to-care-for fabrics and garments. A supplier of filament yarn to the textile industry for 80 years, Eastman introduces Naia cellulosic yarn as the newest offering for those seeking to innovate in their next collection.

For Whisperings, Eastman, working with US knitter Bella Fabrics, had created a prototype knit using Naia cellulosic yarn to illustrate the lightness and silky femininity of the new brand name. The installation depicted Gaia, the primal earth goddess, as a reminder of our responsibilities towards dwindling resources.

“My vision for Whisperings is to evoke the emotional experience and value that technology brings to lingerie, and Naia’s first prototype knit seeks to capture the elements of lightness, silkiness and beauty. These themes are integral parts of a lingerie experience for a woman, and the fibre itself enables these elements beautifully,” said Berry.

New technical data confirms that Naia can inherently provide the performance consumers are demanding in intimate apparel, such as moisture management, cool hand and practical usability. Fabrics made of Naia release stains like wine and coffee easily, offer excellent wrinkle recovery, and can be laundered at home. It is with these newly proven benefits that Eastman ushers in its fresh brand name for the intimate apparel space. (KD)

Fibre2Fashion News Desk – India


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