Home / Knowledge / News / Textiles / Egyptian Cotton most renowned Cotton brand in US: Report
Egyptian Cotton most renowned Cotton brand in US: Report
20
Mar '18
Egyptian Cotton is the most recognised cotton brand in the US, according to a recent consumer research report. The research was carried out by an independent US-based marketing agency, PBM, on a sample of 522 American consumers, who had recently purchased cotton goods. Egyptian cotton fibre is one of the best because of its length, strength, and softness.

Egyptian Cotton was also the name most people associated with quality and were prepared to pay a premium for, ahead of Pima cotton, Turkish cotton, and Supima. While a huge 86 per cent of those questioned couldn’t name an actual brand, of those who could name one type of cotton, 95 per cent cited Egyptian Cotton, with the remaining 5 per cent naming Pima.

When asked to rate the importance of listed qualities, 52 per cent of consumers said texture was the most important consideration when buying a cotton product. Only 2 per cent considered products being manufactured in the US as an important factor.

When consumers were asked to arrange a list of cotton brands in order of perceived quality 89 per cent placed Egyptian Cotton as one of their top two choices. Pima made top two in 45 per cent of selections, followed by Turkish Cotton (35 per cent), Supima (19 per cent) and Sea Island Cotton (12 per cent). When asked which brand they would pay a premium for, 61 per cent said Egyptian Cotton which was also the consumers’ preferred option for towels and bedding.

Wael Olama, chairman of the Cotton Egypt Association (CEA) said, “This survey underlines the strength of the Egyptian Cotton brand in the mind of the consumer.”

The Cotton Egypt Association recently unveiled a new brand identity and digital platform to re-enforce Egyptian Cotton as the finest cotton in the world.

Khaled Schuman, executive director of the Cotton Egypt Association said, “We are extremely proud of the thorough accreditation programme we have created in association with Bureau Veritas. The success of this is mirrored in the increase in retailer confidence we have experienced in the UK.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search