Diva’ni works closely with weavers and craftsmen from the remotest regions of the nation to conserve and promote the crafts. Diva’ni works with over 500 zardozikars and master craftsman spread over Lucknow and Delhi and more than 100 Benarasi looms with approximately 400 weavers’ base and women artisans who hand paint on fabrics.
Diva’ni products are 95 per cent hand crafted and its niche lies in zardozi karigari with dapka, naqshi, kachha resham elements, Benarasi weaves made in gold, silver and platinum under the brand’s crafts social responsibility initiative along with hand painted art on classic chiffons and georgette’s.
Talking about expectations from the ‘Make in India’ campaign, the release said, “Handcrafted work should invite subsidies from the government, as fashion industry is big in India and impacts livelihood of a lot of workers and artisans. Additional tax benefits should be given to organisations that are employing a huge workforce to promote India and its craftsmanship.”
This season Diva’ni is exploring beauty of zardozi and aari techniques mixed with intricate French knots and 3D appliqués resulting in a never seen before bespoke Signature Dragonflies; a composed mix of more than 10 kinds of embroidery techniques. (HO)
Fibre2Fashion News Desk – India
Textiles | On 29th Apr 2017
The textile sector could have a uniform Goods and Services Tax (GST)...
Textiles | On 30th Apr 2017
Indian Government is working to revamp the technology mission on...
Apparel/Garments | On 30th Apr 2017
Columbia Sportswear Company has announced record net sales of $543.8...
Ozone PB Spintex Limited
‘We have made huge investments to ensure quality yarn production.’
Narayan Tex Fab
I find it hard to find professionals in Surat
Competition is the best thing that can happen to a startup
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
About one in every 20 patients picks up an infection while hospitalised....
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...