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FESPA Eurasia 2016 to be held Dec 8-11 in Istanbul
23
Mar '16
FESPA Eurasia 2016 which will be held December 8-11, 2016 in Istanbul is beginning to take shape as more and more exhibitors commit to a presence at this market-leading event.

In a press release, FESPA organisers said that in the 2015 show, 9,231 unique visitors attended the four day event, close to a 10 per cent increase from the 2014 edition, with 10,838 visits in total.

“This substantial growth since the inaugural show in 2013 has cemented it as a 'must attend' event for manufacturers,” Mike Horsten, general manager marketing EMEA, Mimaki Europe said.

“Identifying future growth areas and opportunities within the Eurasian market is the key,” Horsten added.

According to FESPA organisers, statistics confirm 82 per cent of visitors were involved in the decision making process for purchasing new equipment, a clear indicator of the high calibre of those attending.

“We had some good business opportunities, and the floors were full of visitors,” Heiner Rupperath, product manager (IPM) and marketing manager/environment officer, Brother GmbH too said.

With Eurasia currently undergoing a period of strong growth, the data demonstrated that visitors held a combined spending budget of approximately €1.5 billion.

For exhibiting companies, this provided a huge opportunity to gain new leads, as well as develop relationships further with existing customers and showcase their latest technologies to a large number of visitors.

In fact, 75 per cent of exhibitors consider that being present at FESPA Eurasia is the key to their marketing strategy, symbolic of the quality of the show.

Michael Ryan, group exhibition manager, FESPA said, “We are delighted that the data from the 2015 edition confirms our predictions for the show, with exhibitors reaping the benefits from the high quality of visitors.”

“This region is undergoing tremendous growth, and it's now more crucial than ever for digital wide format, screen print and signage companies to consider the opportunities of participating at the event,” he also added.

“The show met our expectations with regards to visitor numbers and their interest in our products, and we will continue to exhibit at FESPA shows worldwide,” Peter Fagrell, development manager, CWT Worktools stated.

“Our customers were from all different regions of Turkey, as well as international, further proof that FESPA Eurasia is an international fair,” Heiner Rupperath further added. (AR)

Fibre2Fashion News Desk – India

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