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GHCL to use Applied DNA's CertainT supply chain platform
12
Jul '17
Applied DNA Sciences, Inc., a provider of molecular technologies for supply chain security, has signed a multi-year license agreement with GHCL Limited, a global manufacturer of home textiles, to provide CertainT services in connection with source-verified, polyethylene terephthalate (PET), and recycled PET (post-consumer) in select home textile products.

PET is the clear plastic best known for its use in water bottles, and is the most widely recycled plastic in the world. GHCL will use Applied DNA’s CertainT platform in connection with PET and/or recycled PET blended bed sheets, pillowcases, and shams products sold in-store or online in the United States. GHCL has also licensed Applied DNA’s CertainT trademark for use on its products, as well as for promotional, marketing, and sales materials. The agreement provides for guaranteed minimum annual revenues as well as trademark licensing royalties to Applied DNA.

GHCL will use Applied DNA’s CertainT platform, a fully integrated supply chain platform for verifying PET and recycled PET authenticity from source to retail shelf. With this platform, GHCL assures that any of its textile products using PET and recycled PET will contain the original source raw materials. Applied DNA will provide its patented and proprietary tagging, testing, and tracking services to GHCL as a CertainT licensee.

As part of the platform, Applied DNA’s molecular tag is extruded into recycled components that create recycled PET fibre, with no impact to performance or quality of the fibre or filament yarns. Thereafter, any piece of CertainT-tagged textiles can be forensically authenticated by detecting the molecular tag in the recycled PET fibre, ensuring its authenticity and origin.

Neeraj Jalan, business head, home textiles, for GHCL said, “The collaboration with Applied DNA provides a means to produce and supply our customers with source-verified, recycled products, as well as access to new authentication technologies in synthetic fibres that Applied DNA develops over the course of our relationship.”

James Hayward, president and CEO of Applied DNA said, “The CertainT platform will help GHCL produce innovative products utilising an efficient and trusted traceability system with a fair return. Differentiating their brand in the marketplace through use of our CertainT trademark will signify to consumers the products comply with our supply chain platform and are verifiably made from recycled fibres.” (GK)

Fibre2Fashion News Desk – India


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