Home / Knowledge / News / Textiles / Grasim unveils Rs 150 cr capex plan for Liva
Grasim unveils Rs 150 cr capex plan for Liva
26
Dec '15
Aditya Birla Group's Grasim Industries has drawn up capital expenditure plan of Rs 150 crore for product development, R&D and business development for its new fabric brand Liva in the next fiscal, the company's Managing Director KK Maheshwri told a news agency.

Liva- a fibre brand launched earlier this year is targeted at retail customers. With the usage of viscose staple fibre (VSF) already rising among domestic processors, VSF-made winter collection is expected to go up from 20 lakh garments this year to about 50 lakh garments next winter season, Maheshwari said.

Grasim Industries had enhanced its VSF production capacity in March from 1,20,000 tonnes per annum to 5,00,000 tpa with the completion of the last phase of its greenfield project at Vilayat in Gujarat. The company sells about 3,00,000 tonnes of VSF in domestic market and the rest is exported.

Globally, the annual demand growth for VSF is about four per cent. According to Maheshwari, the biggest challenge is to widen the market base by promoting garments made of VSF.

Maheshwari said the growing consumer demand for natural and comfortable fabrics in India is an opportunity for Grasim to reach out to the consumer with the Liva brand.

The company has partnered with designers to reach the end-consumer. Grasim has been supplying the fibre to major fashion and home textile brands like Pantaloon, Van Heusen, Global Desi, Allen Solly and is looking at tie ups with more brands, he said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search