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Heimtextil's Theme Park to offer multi-sensory impact
17
Dec '17
Courtesy: Heimtextil theme-park
Courtesy: Heimtextil theme-park
Titled “The future is urban”, the Theme Park at Heimtextil during January 9-12, 2018, will give visitors a multi-sensory experience. With an elaborate installation, Messe Frankfurt will convey the megatrend of urbanisation in a targeted manner and make the practical aspects tangible. The trade fair special also offers projects by international first movers.

“Our trend area has long since become the showpiece of Heimtextil. It presents the colour and material trends of the coming season and shows real future prospects for our industry: from textile innovations for interior design to progressive production processes,” says Olaf Schmidt, vice president, Textiles and Textile Technologies at Messe Frankfurt. In addition to the impressive trend show, the trade fair special also offers interactive room situations and current projects by international first movers.

The London-based design studio FranklinTill is responsible for the concept of the Theme Park and the accompanying trend book. The basis for this was drawn up by the Heimtextil Trendtable during which international design studios from seven countries developed a common vision for the interior design.

Inspired by the idea of urban life, the Colour Trend Rooms form the heart of the installation. Similar to a flat, visitors walk through five individually designed rooms in which they experience the styles Relax/Recharge, Perfect Imperfection, Soft Minimal, Adapt+Assemble and Urban Oasis in their purest form. In this environment, visitors can see the unfolding of four overarching lifestyle trends in typical urban locations and situations such as workplaces and production facilities, relaxation zones and social meeting places.

The limited living space available in the world's megacities presents interior design with well-known but also very special challenges. The Micro Home pavilion will present an exclusive solution to this by London's Studiomama label. The inventors of the “13m2 house” use every corner of the minimal living space. Thanks to the superb multi functionality of the cleverly designed furnishings, the interior can be easily converted and thus offers all the essential functions of a flat with normal proportions. The subtle colour scheme of Soft Minimal provides the necessary visual freedom.

In the "Green Work Space", plants humidify and filter the air within the working environment. Lush green tones from the Urban Oasis colour scheme have a healing effect and create places of retreat. The design orientation Relax/Recharge restores the energy balance with the help of colour. Monochrome red has a calming effect, while blue invigorates the senses. In the Colour Experience pavilion, visitors will find a protected space where they can enjoy a film-based work of art and try out its positive effect.

In the course of urbanisation, the volume of waste is increasing significantly. Designers and producers are therefore increasingly looking for ways out of the throwaway society. Interesting solutions are offered by for example, Jorge Penades, who recycles leather leftovers in his designs and Pinatex, a label that produces innovative natural textiles from pineapple leaf fibres. The Remade Materials pavilion invites visitors to take a close look at new materials.

Global developments such as digitalisation are fundamentally changing the relationship between manufacturer and consumer. This is already evident today in the maker movement, something that has also had a lasting influence on textile production. The Theme Park provides two current examples of this: in the studio, Lola Lely and Bristol Weavers Mill dye and process fabrics in a traditional manner. The results will grow over the course of the trade fair to form an overall work of art thanks to the participation of Heimtextil visitors. With the striking indigo and natural tones as well as the deliberately imperfect designs, the project is part of the Perfect Imperfection design trend. At the same time, the Dutch label Post Couture is showing how fashion can work as a DIY kit in the Fab Lab. An innovative connection system makes sewing superfluous and deliberately draws attention to the DIY making process. The strong red, blue, green and yellow tones of the Adapt+Assemble design trend highlight this effect.

The Conference Space is directly connected to the Theme Park. It offers high-calibre specialist lectures on the Heimtextil 2018/19 trends free of charge on all days of the trade fair. (SV)

Fibre2Fashion News Desk – India


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