US home textiles retailer Bed Bath & Beyond has acquired PersonalizationMall.com (PMall.com), an online retailer of personalised products for approximately $190 million. PMall.com's vertically integrated ecommerce platform includes an automated personalisation process and rapid order fulfilment, resulting in a differentiated customer experience.
The online retailer offers an extensive assortment of products that can be customised through a variety of different personalisation processes including sublimation, embroidery, digital printing, engraving, and sandblasting.US home textiles retailer Bed Bath & Beyond has acquired PersonalizationMall.com (PMall.com), an online retailer of personalised products for approximately $190 million. PMall.com's vertically integrated ecommerce platform includes an automated personalisation process and rapid order fulfilment, resulting in a differentiated customer experience.#
According to Bed Bath & Beyond, it remains focused on its mission to do more for and with its customers and to be viewed as the expert for the home.
“The acquisition of PMall.com expands the company's existing assortment in the growing product personalisation category and brings a complementary portfolio of differentiated products,” the company said. (AR)
Fibre2Fashion News Desk – India
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