Hyve announces changes to 2020 show calendar

26 Jun '20

3 min read

Pic: Hyve Group

Due to the global impact of the Coronavirus pandemic, the global events business, Hyve group, has announced changes to its 2020 show calendar. The Hyve fashion portfolio, which includes the four leading London fashion trade shows, will bring Pure London, Pure Origin, Scoop, and Jacket Required, back to the UK capital in February 2021 for the AW21/22 season.

Following feedback from both exhibitors and visitors, Pure London, Pure Origin, Scoop, and Jacket Required’s SS21 editions will not take place this year. Hyve is rescheduling the London fashion shows for a variety of reasons, to ensure that the portfolio retains its status as a market leader, and that attendance and participation reflect the quality that these shows offer, according to a press release by Hyve.

The move reflects Hyve’s ongoing connection with, and understanding of, the UK fashion industry, as well as their commitment to produce market-leading fashion trade shows that provide real value to its audiences.

Hyve will be launching a digital-only forum designed to unite the fashion industry, called Fashion Together. Recognising the importance of connecting people as a crucial part of what the shows provide, Fashion Together will provide an exclusive seminar programme and practical advice designed to educate and inform delegates. This will take place on September 1-2, 2020 and is open to fashion brands and buyers.

“After closely monitoring the situation, and listening to our customers, we have taken the decision that our London shows will not take place this year. We have carefully considered hosting these shows later in the year, but after speaking with our customers we feel that this would not provide the value that they have come to expect. However, we are excited to connect with our industry at Fashion Together and look forward to welcoming everyone to Pure London, Pure Origin, Scoop, and Jacket Required when they return to London in February 2021,” Martin Arnold, Hyve fashion portfolio director said.

“We wholeheartedly support the brave decision to postpone Scoop and Pure London until February 2021. Buyers, brands and showrooms have come to expect the very best when it comes to taking part or visiting both Scoop and Pure London, which would not have been possible given the present circumstances. We look forward to a reinvigorated and safe show at Scoop’s usual home at the Saatchi Gallery and Pure London at Olympia London early next year,” Ian Campbell-Smith, director at Palladio Associates said.

Fibre2Fashion News Desk (GK)

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