India's HP State Handicrafts & Handloom Corp to be rebranded Him-Craft

The move is aimed at raising artisans’ income and expanding their customer base for economic growth and greater financial stability, according to an official statement.

Apart from ensuring authenticity, enhancing customer satisfaction and building trust for the state's handicrafts and handloom products, Sukhu said the new trade name will be reflected in all official documents, including business cards, letterheads, email signatures and the official website, consolidating all handloom and handicrafts products under a single umbrella brand.

''To promote handicrafts and handloom products in national and international markets, the government plans to develop a marketing strategy. The new brand will have a website, social media presence, and advertising campaigns to boost sales,” the chief minister was quoted as saying by a news agency.

Fibre2Fashion News Desk (DS)