Home / Knowledge / News / Textiles / Indian brand Ekaya at Paris Haute Couture Week
Indian brand Ekaya at Paris Haute Couture Week
31
Jan '18
Courtesy: French Federation of Custom Couture Creation
Courtesy: French Federation of Custom Couture Creation
Indian handloom brand Ekaya is participating in the Haute Couture Week by showcasing 14 couture variations of its fabrics at the ongoing exhibition-Cousu d’Or – Magical Weaving. With this, Ekaya is looking forward to develop projects combining the French Fashion know–how with the Indian textile heritage including varieties of luxury and handwoven fabrics.

Ekaya and the French Federation of Custom Couture Creation-Paris, organiser of Haute Couture Week, have entered into a partnership. In India, the federation has also collaborated with several other companies that support this project in the form of offering premium fabrics to the designers, members of the federation.

For Cousu d’or, Ekaya has created a special capsule collection comprising of luxurious ivory-coloured fabrics. Since the theme is bespoke French wedding wear, Ekaya has put together an array of unique fabrics both from Ekaya archives and newly designed collection themes to showcase how effortlessly and gracefully Indian fabrics can fit the global market. The collection consists of a rich selection of our signature brocades along with, silks, cotton, georgettes, chiffons, tusser, organza, mashru silks and chikankari hand embroidery. The fabrics have been woven using very intricate weaving techniques.

The Ekaya collaboration project Cousu d’or with C’Couture-Paris is helping demonstrate how Indian fabrics can be a part of the French couture and wedding industry. The 14 members of the federation have beautifully used the fabrics and given them a new life.

"The members of our federation have designed a collection of gowns related to high-end French fashion, using some of these luxurious fabrics, overtaking the Indian dress codes, opening up some opportunities for these fabrics on the European market. The event will benefit the members of our association involved in this project to be known, and will be a platform to promote the luxurious textiles of the Ekaya company in France," the federation said in a press release.

Ekaya has created a special capsule collection comprising of luxurious ivory-coloured fabrics for ‘Cousu d’or’. Since the theme was bespoke French wedding wear, Ekaya puts together an array of unique fabrics both from Ekaya archives and newly designed collection themes to showcase how effortlessly and gracefully Indian fabrics can fit the global market. The collection consists of a rich selection of our signature brocades along with, silks, cotton, georgettes, chiffons, tusser, organza, mashru silks and chikankari hand embroidery. The fabrics have been woven using very intricate weaving techniques.

"Our federation strives to ensure the recognition of French designers and to highlight the expertise of the members of the association capable of creating, innovating, and producing in France high quality made-to-measure with the demands of refinement of haute façon and the inventiveness which each of our members has," federation president, Pierre Letz said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Mat Brown from Pexels

Textiles | On 17th Jul 2018

India increases import duties on textiles & apparel

The Government of India has increased basic customs duty on several...

Courtesy: Pexels

Apparel/Garments | On 17th Jul 2018

India ups duty-free entitlement on trimmings for footwear

The ministry of commerce & industry, Government of India, has raised...

Luis Quijano

Textiles | On 17th Jul 2018

US varsity student cultivates bacterial cellulose in lab

Luis Quijano, a student at the Liberty University in Lynchburg,...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search