The three brands are designed keeping different target consumers in mind. Boutique Living is targeted at successful professionals who travel frequently. Revival is targeted at college graduates or professionals who look for classic detailing with a modern outlook. The Pure Collection is for the health and environment conscious consumer.
The collections under Boutique Living include Water's Edge, Seville, Notting Hill, Ella and Del Ray, while those under Revival include Verona, Salford, Savannah and Florence. The collections under The Pure Collection include Leiden, Pure Basics, Granada and Tanglewood.
“The said new brands will also be launched subsequently in other markets,” the filing said.
Additionally, the company also informed in another filing with the BSE that Credit Analysis and Research Limited (CARE) has revised its long term bank facilities' and non-convertible debentures' credit rating to A. For company's short term bank facilities, CARE has revised credit rating to A1. (MCJ)
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