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Intertextile Shanghai Home Textiles begins Mar 16
05
Feb '16
Following Heimtextil Frankfurt in January, Messe Frankfurt's next interior and contract textiles event will be Intertextile Shanghai Home Textiles – Spring Edition, which takes place from March 16–18 in Shanghai.

“March is the peak sourcing season in China for finished products, particularly bedding items, and this market has been growing rapidly in recent years,” Messe Frankfurt informed in a press release.

Quoting a CCPIT market research report, the organiser said domestic bedding sales in China reached $49 billion, an increase of 2.7 per cent compared to 2014.

Reflecting this growth, a number of top domestic bedding suppliers, including Bejirog, Beyond Group, Esteem Home, Fuanna, Luolai, Menglan, Shuixing, South Bedding Series and Yuyue are participating.

They will be joined by other domestic towelling suppliers including Cottonfield, Dadong, Grace, Loftex and Sunvim Group at the Spring Edition.

According to a report by the China Home Textile Association (CHTA), sales figures from some of China's most important home textile sourcing markets grew strongly between January and September 2015.

Haining China Home Textile City, Dieshiqiao Home Textile Market and Gaoyang Commerce City for towelling recorded sales increases of 40 per cent, 9.5 per cent and 4.5 per cent, respectively, during this period.

Wendy Wen, Sr GM of Messe Frankfurt (HK) said, “Chinese consumers are increasingly demanding high quality and luxury home products, and are paying more attention to stylish and personalised home décor items.”

“This change certainly creates strong potential for overseas suppliers of premium and high quality products,” she observed.

“The huge demand for home renovation projects in China also creates opportunities for home textiles producers,” Messe Frankfurt informed.

Referring a survey from a domestic home living website, Messe Frankfurt informed that the value of home renovation projects is forecast to exceed $48 billion annually in coming years.

“Furthermore, according to figures from 2014, textile products account for around 25 per cent of the total cost of home renovation projects in China,” it noted.

Held alongside this fair are four other textile events, which includes Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, PH Value and CHIC. (AR)

Fibre2Fashion News Desk – India

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