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Intertextile Shanghai Home Textiles to offer product zones
14
Jul '16
At Intertextile Shanghai Home Textiles trade show, which kicks off from next month, to help buyers navigate their way through all that is on offer, are a number of pavilions and product zones.

This includes the debut Portugal Pavilion featuring high-end bedding products, as well as pavilions from Belgium, India, Morocco, Pakistan, Taiwan and Turkey in the International Area in hall 4.1.

Various Chinese regional pavilions will also be seen along with themed halls like Emerging Players in hall 4.2, Glamorous Brands in hall 5.1, Colourful Haining in hall 5.2, Fashionable Yuhang in hall 6.1 and Premium Two-City in hall 6.2.

This year's fair also sees a unique cooperation between German fibre and yarn producer Trevira and a number of companies through the Trevira CS Design Challenge.

The challenge attempts to answer the question 'How can fabrics make a space a special place?', with textile companies like Jab Anstoetz, Kobefab, Lelièvre, Nya Nordiska, Pascale Gontier, SoFarSoNear taking up the challenge.

“Their fabrics will be decorated by an independent designer, and a jury of 10 architects will select three winners,” Messe Frankfurt, the organiser said.

“Fair visitors can visit the Trevira CS Design Challenge gallery in Exquisite Europe in hall 4.1 to view the entrants and experience how flame-retardant Trevira CS fabrics add character to a room,” the organiser added.

Adding to the wide range available for buyers is a new Green Village sponsored by Lenzing featuring eco-friendly home textile products.

The zone will include a number of Lenzing's partner mills who will showcase their products including mattresses, bed linen, duvets, towels and carpets. (AR)

Fibre2fashion News Desk - India

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