Home / Knowledge / News / Textiles / Invista, Arvind show denim trends at Festive 2018
Invista, Arvind show denim trends at Festive 2018
10
Apr '18
Courtesy: Invista
Courtesy: Invista

Invista in association with Arvind showcased new brands and exclusive denim trends at Festive 2018 that concluded recently. The collection 'Gravity' highlighted the most desired features of a modern-day denim taking inspiration from the most powerful force on our planet. The presentation revolved around providing high on comfort denims for the Indian market.

The Festive 2018 collection featured a line of popular Arvind Denims like Boomerang, Mutants, 2.0 (an upgraded version of the popular line), Azurite, Neo Cord and Fusion.

Invista highlighted the Coolmax EcoMade technology which is being introduced to the Indian market in partnership with Arvind. The Invista zone also showcased how well recognised Lycra fibre brand is and what consumers think and how they react when they see a garment with Lycra brand hangtag. The zone also highlighted other Invista technologies which are more popular with the brands in India and was very well explained through the technology videos.

This time the guest for the event was Rebecca.Y.Li from Invista who is the commercial director, Rest Of Asia, Apparel. She talked about the partnership with Arvind and how it is creating value for both the stakeholders as well as the associated brands and value chain partners.

Arvind and Invista have been synonymous in the industry for bringing out innovative technologies for the better life of consumers. All Arvind stretch denims are powered by Lycra fibre and also include other Invista specialty technologies and products like Coolmax Core technology core, Coolmax All Season technology, Lycra dualFX technology, Lycra Shaping technology, as well as sustainability related concepts like Coolmax EcoMade technology, Lycra T400 EcoMade technology and a few more. These products with their strong performance properties provide a set of unique comfort and durability to the garments – a deeply desired feature by the end consumers," Invista press release said.

This season, Arvind focused upon its core belief of an indigo inspired lifestyle and shared some services and trend inspiration during the show. There was a pattern making workshop to sensitise the makers on handling stretch fabrics and answering to their queries. The event was well attended by leading brands, traders and other relevant value chain members and ended with a compelling fashion show. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Top 15 US fashion brands are collectively worth $70 bn

Fashion | On 22nd Jul 2018

Top 15 US fashion brands are collectively worth $70 bn

The top 15 American fashion brands are collectively worth close to...

Courtesy: Covestro

Textiles | On 22nd Jul 2018

Covestro's new products for waterproof textile coating

Covestro, which is among the largest polymer companies, has unveiled...

Evogene, IMAmt to work together in insect resistance

Textiles | On 22nd Jul 2018

Evogene, IMAmt to work together in insect resistance

Evogene, a leading biotechnology company developing novel products...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search