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ISPO Munich 2018 to focus on digitalisation in sports
26
Sep '17
ISPO Munich 2018, a leading global trade fair and an important platform in the sports business, is set to present its latest innovations and products in the sports industry at the expo, to be held from January 28 to 21, 2018, in Germany. ISPO Munich 2018 will focus on major topics like digitalisation, cross-industry, women in sports, and sustainability.

The 16 halls in the expo will be broken down into eight segments namely; snowsports, outdoor, health & fitness, urban, teamsports, vision, manufacturing & suppliers as well as trends and innovation & industry services. The trade fair will also include focus areas in each of the eight segments to provide detailed insights into the individual themes. Water sports, for instance, will be showcased in a large area as part of the outdoor segment and wearables in health & fitness.

Retailers, distributors, and sports enthusiasts will find information, inspiration, and innovations in the segment trends, innovation & industry services. Newcomers and start-ups will showcase the future of sports industry here. Advanced-training and innovation platforms like the Retail Lab and the ISPO Academy will present trend-setting developments. The focus of planned presentations, seminars, and interactive forums will be the digital transformation of the sports industry. Under the name “Digital Readiness,” industry and retail representatives will learn how to competitively run their business in the future.

The segments Outdoor and Health & Fitness promise to provide growth and potential for sales channels and retail space. In 2018, these areas will have additional exhibition space. The four outdoor halls will supply information about trends and innovations ranging from mountain and rock climbing to bouldering, trail running, camping, and water sports. Health & Fitness will present trends in running, urban fitness, body & mind, and athleisure.

Visitors to the trade fair will experience live just what new types of concepts will be offered by digitalisation in sports: sporting devices that can be controlled by app, washable and expandable sensors in functional clothing, digital customer services and online solutions for specialist sports stores—digital business models and smart, connected sports products are constantly being refined. New technologies will provide important momentum for the sporting goods industry and will fuel innovation.

For Women in sports business area, ISPO Munich 2018 will cover such areas as women in management positions and gender marketing. (GK)

Fibre2Fashion News Desk – India


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