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ISPO Munich sets benchmark for digital expertise in sports
09
Feb '17
ISPO Munich, the international tradefair for sports business, which was held in Munich, Germany, from February 5 to 8, 2017, has ended on a successful note, setting a new benchmark for the use of digital technology in the sports industry. During the last four days, more than 85,000 visitors and 2,732 exhibitors from around the world visited the expo.

The positive atmosphere in the industry was clearly noticeably in the full halls. Besides the latest products, there was also key impetus for industry and trade. ISPO and Adidas titled ‘Digitalisation as a growth impulse for industry and trade’ was a huge hit at the exhibition.

More than 85,000 trade visitors from 120 countries attended the fair in Munich, which is around six percent over last year. The largest increases came from Italy, Russia, Great Britain, China, and the United States.

Women in sports—both as industry executives and as a target group—were an important central theme at this year’s ISPO Munich. The focus here is not just on selecting the right colours, but on breaking away from conventional ways of thinking and doing a better job of taking women needs into account than in the past. For instance, the Women’s Lounge was a meeting place that allowed a large number of female industry representatives to make new contacts. Special tours to the stands of manufacturers such as VAUDE and Garmin and a lecture program geared toward women attracted female visitors in large numbers. The FC Bayern Munich Women’s Football Team also appeared impressed during their tour of the exhibition.

Messe München CEO Klaus Dittrich said, “Electronics continues to make its way into the sporting goods sector more noticeably than ever. Products that were on display included ski poles equipped with sensor technology, virtual-reality headsets for a more emotional shopping experience, and a digital ski trainer in an inlay sole.” (GK)

Fibre2Fashion News Desk – India


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