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Italian firms show finest textiles at Milano Unica China
13
Oct '15
Italian textile firms are showing their finest production at Milano Unica China VIII, a three-day trade event that began in Shanghai today. 
 
The 94 Italian firms participating in the eighth edition of the tradeshow are showcasing their fall-winter 2016-17 textile/accessories' collections for the top-end Chinese clothing market, according to a press release from Milano Unica, which is organising the fair with support from the Italian Ministry of Economic Development and in collaboration with Agenzia ICE and Sistema Moda Italia (SMI). 
 
Like the previous edition, this expo also includes FILO, featuring 7 Italian spinning firms, in an area adjacent to the Milano Unica Pavilion. 
 
“Italy has a unique core of enormous value recognised throughout the world, and its strong point lies in the unification of intentions and actions. Milano Unica has taken enormous steps over the past few years: we have come to China; we have begun a new experience in the American market with the first edition of Milano Unica New York which will be held again in January 2016; we have opened up to international exhibitors with the Japan and Korea Observatories at MU Milano; we have developed a successful experiment called Prima MU, dedicated to pre-collections, which will be held again in July 2016; we have begun collaborating with other Italian protagonists, demonstrated by the presence of the Italian production chain at Intertextile. Above all, Milano Unica has become an international event, following economic trends that place emphasis on export,” comments Silvio Albini, former President of Milano Unica.
 
China, together with Hong Kong, is the second-largest market for Italian textiles. As per SMI data, Italian exports to the US increased by 15.2 per cent in the first five months of 2015, followed by China with 12.7 per cent and Hong Kong with 9.8 per cent. (RKS)
 

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