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Jaipur Rugs renames as Jaipur Living
26
Feb '16
Courtesy: JaipurLiving
Courtesy: JaipurLiving
After celebrating more than a decade of steady growth and expansion in key categories that include award winning rugs, Jaipur Rugs Inc. has been renamed as Jaipur Living Inc.

“Debuting with the new name is a refreshed logo and brand identity, showcasing the iconic Jaipur brand through a new lens that is clean, bold and graceful,” a Jaipur Living press release said.

"We set out to really celebrate what makes us unique with this rebrand, elevating our current look while staying authentic to what has made Jaipur a name in the industry," said Li Kurczewski, creative director, Jaipur Living.

"I think our loyalists will be quite excited by the new logo and overall look and feel of the brand and we're just getting started,” he added.

“This is only a glimpse into so much more to come as we take our creative approach to new heights in everything from product design to the showroom experience," Kurczewski stated.

Kurczewski is at the helm of a new, hand-picked creative, design and marketing team and collectively bringing many years of experience working with global brands.

As part of Jaipur's continued growth, the company has also announced the purchase of 23 acres of land in North Atlanta, USA.

“Plans for a new 350,000-square-foot facility are currently underway and expected to take place in two phases beginning in January 2017,” the company informed.

“The new facility will position Jaipur to better serve its broad customer base worldwide while sustaining and supporting the company's steady expansion,” Jaipur Living too added.

Jaipur Living's sister company, Jaipur Rugs Company Pvt. Ltd. (JRC), will continue to operate as usual, supplying the beautiful, hand-crafted rugs that have made Jaipur a global name.

According to the company, over the past decade, the two companies have commonly shared the Jaipur Rugs name, while continuing to grow and evolve to accommodate the diverse and ever-changing needs.

"We have been amazed and humbled by our rapid expansion in recent years, both in size and distribution channels we serve, as well as in the organic growth of our product lines," said Asha Chaudhary, president, Jaipur Living.

"There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for Jaipur as a true lifestyle brand,” Chaudhary also added. (AR)

Fibre2Fashion News Desk – India

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