Home / Knowledge / News / Textiles / Jaipur Rugs renames as Jaipur Living
Jaipur Rugs renames as Jaipur Living
26
Feb '16
Courtesy: JaipurLiving
Courtesy: JaipurLiving
After celebrating more than a decade of steady growth and expansion in key categories that include award winning rugs, Jaipur Rugs Inc. has been renamed as Jaipur Living Inc.

“Debuting with the new name is a refreshed logo and brand identity, showcasing the iconic Jaipur brand through a new lens that is clean, bold and graceful,” a Jaipur Living press release said.

"We set out to really celebrate what makes us unique with this rebrand, elevating our current look while staying authentic to what has made Jaipur a name in the industry," said Li Kurczewski, creative director, Jaipur Living.

"I think our loyalists will be quite excited by the new logo and overall look and feel of the brand and we're just getting started,” he added.

“This is only a glimpse into so much more to come as we take our creative approach to new heights in everything from product design to the showroom experience," Kurczewski stated.

Kurczewski is at the helm of a new, hand-picked creative, design and marketing team and collectively bringing many years of experience working with global brands.

As part of Jaipur's continued growth, the company has also announced the purchase of 23 acres of land in North Atlanta, USA.

“Plans for a new 350,000-square-foot facility are currently underway and expected to take place in two phases beginning in January 2017,” the company informed.

“The new facility will position Jaipur to better serve its broad customer base worldwide while sustaining and supporting the company's steady expansion,” Jaipur Living too added.

Jaipur Living's sister company, Jaipur Rugs Company Pvt. Ltd. (JRC), will continue to operate as usual, supplying the beautiful, hand-crafted rugs that have made Jaipur a global name.

According to the company, over the past decade, the two companies have commonly shared the Jaipur Rugs name, while continuing to grow and evolve to accommodate the diverse and ever-changing needs.

"We have been amazed and humbled by our rapid expansion in recent years, both in size and distribution channels we serve, as well as in the organic growth of our product lines," said Asha Chaudhary, president, Jaipur Living.

"There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for Jaipur as a true lifestyle brand,” Chaudhary also added. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search