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Jeanologia to show Nano laser technology at Super Bowl
Jan '16
Jeanologia will attend the most expected sporting event of the year in the USA; the Super Bowl 50 in partnership with Levi Strauss, which uses Jeanologia's Nano technology.

“Team supporters attending the NFL Experience of the National Football League will be wearing customised clothing with the logo of their favourite team,” a Jeanologia press release stated.

These have been manufactured using Jeanologia's lasers and other sustainable technologies for textile finishing and the Nano laser will be located at the booth of the Levi's NFL Experience in the Moscone Center.

According to Jeanologia, customisation at the point of sale is a trend that is currently revolutionising retail and many brands are now offering customers the extra value of customisation when purchasing garments.

With the Nano laser technology, the consumer has the opportunity to participate in the final design of a garment or accessory and to make the garment unique in an easy and visual manner at a lower cost.

This Year's Super Bowl will be more special than ever as it will celebrate its 50th anniversary of existence at the Levi's Stadium of Santa Clara in California.

Jeanologia is an expert in sustainable and efficient technologies for the textile finishing industry and has customers in five continents and its exports of machines and services represent 90 per cent of its revenue.

The Jeanologia laser, G2 Ozone, E-flow systems and Nano Laser have revolutionised the textile industry by offering endless possibilities in design and finishing garments while saving water, energy and chemicals.

Nano laser technologies have been marketed to countries like France, Spain, Germany, Holland, USA, Japan, Canada, Italy, Poland, United Kingdom, Colombia, Brazil, Mexico, Brazil, China and UAE.

Apart from Levi Strauss, the Nano laser has also been adopted by other major retailers such as Pepe Jeans, Armani Jeans, Armani Exchange, Van's, Nike, Kaporal and department stores such as El Corte Ingles. (AR)

Fibre2Fashion News Desk – India

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