Home / Knowledge / News / Textiles / Mafatlal launches new saree range
Mafatlal launches new saree range
06
Jun '16
Renowned textile house Mafatlal Industries has launched new range of sarees in 25 different qualities and wide number of colours and designs, under the brand name 'Thavari by Mafatlal'.

The company has already released its first consignment to saree dealers or retailers. A pan India distributor or sole selling distributor, Thavari Mafatlal & Company at Surat is conceptualised.

The initial response to the new range has remained encouraging owing to the sarees' quality, designs, prints and packaging at affordable prices.

Additionally, the company will also organise retailer and consumer promotion, with in-shop branding at retail points of sale, MBO's and also outdoor advertising.

Commenting on the launch, MB Raghunath, President (Marketing & Sales) of Mafatlal Industries stated that the company's overall sales volume is over 100 million metres per annum.

This new roll out is an extension of the womenswear fabric segment, which will offer more products over a period of few months, with the introduction of leggings and lingerie, he further informed. (MCJ)

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 29th Sep 2016

CAI keeps 2016-17 cotton output at 336 lakh bales

The Cotton Association of India (CAI) has estimated cotton crop for...

Courtesy: Nandan Denim

Textiles | On 29th Sep 2016

Nandan Denim to raise Rs 100 crore through FPIs

Indian denim fabric producer Nandan Denim Ltd (NDL) plans to raise Rs ...

Apparel/Garments | On 29th Sep 2016

Outlook for Cambodia’s economy remains robust: ADB

Backed by 9.4 per cent growth in exports from the garment and...

Interviews View All

Awen Delaval
Samatoa

Amit Jain
Shingora Textiles Ltd

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search