Markets of BRIC to lead B2C e-commerce growth

China holds the largest online share of total retail sales by international standards, while in Brazil, India, and Russia the sales remain below 5 per cent, indicating high potential for further growth.

India is expected to be the growth champion among the BRIC markets through 2019 by overtaking China with its high double-digit growth rate.

The report also reveals that China is the largest of the four markets both in terms of B2C e-commerce sales and number of online shoppers.  Russia and Brazil have shown increasing interest in cross-border buying on Asian e-commerce platform, specifically those of China.

China's Alibaba Group continued to lead online retail in China with its Tmall brand, while its AliExpress cross-border platform is also popular in Brazil and Russia. Home-grown companies Flipkart and Snapdeal hold strong positions in India's market, while in Brazil the major local player is B2W Digital and in Russia the largest online mass merchant is Ulmart,according to the research findings of yStats.com.

The rising share of mobile commerce was recorded strong in all the four countries, with mobile devices gaining higher share of Internet traffic. (HO)

yStats.com