Home / Knowledge / News / Textiles / Mayer & Cie gets a special mention in German Brand Awards
Mayer & Cie gets a special mention in German Brand Awards
03
Jul '17
Courtesy: Mayer & Cie
Courtesy: Mayer & Cie
Mayer & Cie (MCT), a leading manufacturer of circular knitting machines, which includes machines required for making modern textiles, has won a ‘Special Mention’ for its brand management at German Brand Awards, which was held on June 29, 2017, at Berlin. The German Brand Institute awards this accolade in recognition of special aspects of brand management.

Eight companies, including Kyocera and Motel One, topped the winners’ rostrum in Berlin. Named the Best of the Best, they can now call themselves Sustainable Brand of the Year and Brand Innovation of the Year.

With the German Brand Awards and categories ranging from best of best and gold to winner and special mention, the initiator, the Design Council, aims to discover and present brands and brand makers. Only companies that have been nominated by the German Brand Institute, its brand scouts and expert bodies can compete for the awards.

The winners are chosen by an independent jury of brand experts in different disciplines, including professors of design and business representatives with a background in marketing and brand management. They take a close look at brand-typical features and presence and check inter alia how much the brand sets itself apart from the competition and how independent it is.

Mayer & Cie. sees itself today as a market leader, technology leader, and innovation driver in circular knitting. Getting this self-image across means associating it with the brand by means of products, actions, activities, employees and representatives around the world. The brand must convey an identity to everyone and set itself apart from other brands. In Mayer & Cie.’s case, this is achieved especially by means of the company’s high degree of innovation and its technology leadership. Together, they create the economic success that has made the company an international market leader. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: H&M

Apparel/Garments | On 15th Dec 2017

H&M, Alibaba extend collaboration

H&M has extended collaboration with Alibaba with the opening of its...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search