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Mayer & Cie gets a special mention in German Brand Awards
03
Jul '17
Courtesy: Mayer & Cie
Courtesy: Mayer & Cie
Mayer & Cie (MCT), a leading manufacturer of circular knitting machines, which includes machines required for making modern textiles, has won a ‘Special Mention’ for its brand management at German Brand Awards, which was held on June 29, 2017, at Berlin. The German Brand Institute awards this accolade in recognition of special aspects of brand management.

Eight companies, including Kyocera and Motel One, topped the winners’ rostrum in Berlin. Named the Best of the Best, they can now call themselves Sustainable Brand of the Year and Brand Innovation of the Year.

With the German Brand Awards and categories ranging from best of best and gold to winner and special mention, the initiator, the Design Council, aims to discover and present brands and brand makers. Only companies that have been nominated by the German Brand Institute, its brand scouts and expert bodies can compete for the awards.

The winners are chosen by an independent jury of brand experts in different disciplines, including professors of design and business representatives with a background in marketing and brand management. They take a close look at brand-typical features and presence and check inter alia how much the brand sets itself apart from the competition and how independent it is.

Mayer & Cie. sees itself today as a market leader, technology leader, and innovation driver in circular knitting. Getting this self-image across means associating it with the brand by means of products, actions, activities, employees and representatives around the world. The brand must convey an identity to everyone and set itself apart from other brands. In Mayer & Cie.’s case, this is achieved especially by means of the company’s high degree of innovation and its technology leadership. Together, they create the economic success that has made the company an international market leader. (GK)

Fibre2Fashion News Desk – India


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