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Messe Frankfurt successfully debuts Yarn Expo Shenzhen

20 Jul '20
3 min read
Pic: Messe Frankfurt
Pic: Messe Frankfurt

Last week Messe Frankfurt successfully hosted the debut edition of the Yarn Expo Shenzhen alongside Intertextile Shenzhen Apparel Fabrics. The two fairs were the company’s first in-person events since February. In total, 125 exhibitors participated in Yarn Expo, while there were over 42,000 visits recorded at the four concurrent fairs.
 
Yarn Expo Shenzhen is an expansion of the original fair which has been held for the last 16 years, first in Beijing before it relocated to Shanghai. “The Yarn Expo Spring & Autumn editions in Shanghai have proved extremely popular in recent years, with strong increases in both the exhibitor and visitor numbers. This gave us the confidence to expand the fair to the south of China where we could utilise the brand-new venue, and provide another platform for suppliers to capture the growing potential in this region of the country as well as further afield in Asia,” Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd, said in a press release.
 
“Our cooperation with the organisers of CHIC and PH Value to bring these fairs to Shenzhen added to the success of this debut edition,” Wen said. “By replicating the Shanghai concept with the four fairs held together, we are bringing the full textile supply chain together under one roof which has proved beneficial for exhibitors and visitors.”
 
“Given all the challenges facing the industry at present, we are extremely pleased with the results of the last three days, and are glad that we can play our part in assisting the industry’s recovery through the resumption of our fairs. The overwhelmingly positive feedback from participants shows that the decision to expand the fair, as well as proceed with it on the scheduled dates, was the right one. It is clear that there is demand for another Yarn Expo fair in China, in this region and at this time of the year. Now we look ahead to our Shanghai editions of Yarn Expo and Intertextile Apparel in late September, with the hope that more of our international exhibitors and visitors will be able to participate,” Wen said.
 
“This is our first time exhibiting at a Yarn Expo fair, and we are very pleased with the result. Since the fair opened yesterday until the end of today, our booth has been packed with buyers. We think the pandemic has accumulated very strong demand in the market. We started our A/W promotion earlier this year and we see the market has the same trend, with most of the buyers sourcing A/W products already. The timing and the location of the fair are very beneficial. The potential in the Greater Bay Area will grow, so this is an ideal location to hold the fair” Mary Xu, general manager, TopLine (Ningbo) Textile Co Ltd / Consinee Group, China, said in the release.
 
“The visitor flow is much higher than we expected. Yarn Expo, together with the concurrent fairs, provides a comprehensive platform where buyers can source everything, so this offers us a good opportunity to find new potential clients. July is the peak sourcing season for the e-commerce sector, and with the coronavirus pandemic changing consumer behaviour, we’ve put more emphasis into this,” Nicole Ni, marketing manager, Zhejiang Xinao Textiles Inc, China, said.

Fibre2Fashion News Desk (JL)

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