Metalbottoni draws up new strategy for 2018

31 Jan '18

2 min read

Based on a targeted trade fair schedule and on many product innovations, Metalbottoni has drawn up its new strategy for the year 2018. Metalbottoni is an Italian company engaged in production of accessories for fashion, sportswear and casual clothing. It offers a vast range of buttons, rivets, buckles and badges with authentic Italian style.

The New Year registers a substantial increase in performances on foreign market, rewarding the role of the company as branding ingredient, able to offer quality, experience, advice, and cutting–edge green innovation.

Metalbottoni’s new marketing approach highlights the added value of the accessory as a component characterising and enhancing product recognition, as well as strengthening its consulting activities for customers, thus offering true excellence in service.

There are three main elements pointing to a positive moment for Metalbottoni; it’s recent outstanding performance in double-digit on foreign markets, the consolidation of consulting and support services aimed at redesigning the perspective on the world of accessories, and its product range extension.

Also, there are many novelties to be displayed by Metalbottoni at three of the most important events in the industry early in 2018. The company from Bergamo will be present at Munich Fabric Start (from 30 January to 1 February, 2018), at Milano Unica (from February 6 to 8, 2018), and finally in Paris for the new edition of Première Vision Accessories (from February 13 to 15, 2018).

Among the novelties which will be presented during the three exhibitions, two new lines of collections will be highlighted. MONSTER SS 2019 is the line dedicated to the most authentic denim is enriched by this new collection, restyled according to the most recent green technologies and the philosophy of sustainable denim, without neglecting intense and vibrant style touches. The collection for the new season ranges from jeans buttons and rivets to chinos buttons, buckles and loops, rings, hooks and spring clips.

The LABORA SS 2019 range includes buttons, buckles, plates and clips dedicated to pure fashion, for men and women. For this season the collection shows a remarkable sportswear influence, with a range that goes beyond buttons, with hooks, spring clips, rings, loops and pulleys with bright and shiny colours, enhanced by the 3D-effect processing. (GK)

Fibre2Fashion News Desk – India

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